The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Paperback)
暫譯: 更智慧的創業：企業家在線商業的更佳方法 (平裝本)

Neal Cabage, Sonya Zhang

The Smarter Startup: A Better Approach to Online Business for Entrepreneurs (Paperback)

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商品描述

It is easier to start a business now than at any time in modern history—particularly online. The cost and complexity of launching a startup have fallen precipitously compared to even a decade ago, but because it’s so inexpensive, a lot of people are doing it. And you’re not just competing with other startups in your own backyard—you’re up against every online startup around the world. Thus it is important to take a strategic approach to starting your online business.

This book was developed by compiling lessons learned from hands-on experience, industry best practices, and established academic models. Explore the reasons why some startups are more likely to succeed as well as common pitfalls and how to avoid them. The result is a guide that will help you strategically discover and build a startup.

You'll learn:

  • Why some entrepreneurs are luckier than others
  • The POEM framework for idea evaluation
  • A Lean approach to market discovery
  • The significance of timing and how to master it
  • To understand the core online business models
  • To Identifying the most effective marketing channels
  • User engagement and conversion optimization

商品描述(中文翻譯)

現在創業比現代歷史上任何時候都容易，尤其是在線上。與十年前相比，啟動一家初創公司的成本和複雜性急劇下降，但因為這樣的成本非常低，很多人都在嘗試。因此，你不僅僅是在與自己所在地區的其他初創公司競爭，而是與全球每一個在線初創公司競爭。因此，採取戰略性的方法來啟動你的在線業務是非常重要的。

本書是通過匯總實踐經驗、行業最佳實踐和既定學術模型而開發的。探索為什麼某些初創公司更有可能成功的原因，以及常見的陷阱和如何避免它們。最終形成了一本幫助你戰略性地發現和建立初創公司的指南。

你將學到：
- 為什麼有些企業家比其他人更幸運
- 用於想法評估的 POEM 框架
- 一種精益的市場發現方法
- 時機的重要性以及如何掌握它
- 理解核心在線商業模式
- 確定最有效的行銷渠道
- 用戶參與和轉換優化

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