Interactive Project Management: Pixels, People, and Process (Paperback)

Nancy Lyons, Meghan Wilker

  • 出版商: New Riders
  • 出版日期: 2012-04-12
  • 定價: $875
  • 售價: 5.0$438
  • 語言: 英文
  • 頁數: 192
  • 裝訂: Paperback
  • ISBN: 0321815157
  • ISBN-13: 9780321815156
  • 相關分類: 專案管理 PM
  • 立即出貨

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商品描述

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and the teams building it is often wide. Enter the geek girls guide. Nancy Lyons and Meghan Wilker don’t just tell you how to deliver digital work, they demonstrate how to think about it.

Interactive Project Management: Pixels, People, and Process helps clients, agencies, and industry professionals better understand the critical role of interactive project management, and presents a collaborative, people-focused approach to delivering high-quality digital work.

In this book, the authors:
  • Define the unique characteristics of interactive projects
  • Explain the importance of emotional intelligence in the workplace
  • Discuss communication techniques that help teams work together more efficiently
  • Outline a process and specific deliverables that clarify how to think about critical aspects of a project
  • Provide questions, tasks, tips, and advice that effectively move teams from initiation to launch

商品描述(中文翻譯)

作為一個行業,互動領域與眾不同。這項工作涉及軟體開發、行銷和廣告的元素,但既不是純粹的技術工作,也不是傳統的「代理商」工作。交付方法不同,由於這個行業相對較新,客戶購買工作和團隊建設工作之間的理解差距通常很大。這就是「geek girls guide」的用途。Nancy Lyons和Meghan Wilker不僅告訴你如何交付數位工作,還展示了如何思考它。

《互動專案管理:像素、人員和流程》幫助客戶、代理商和行業專業人士更好地理解互動專案管理的關鍵角色,並提出了一種以人為中心的協作方法,以交付高質量的數位工作。

在這本書中,作者們:
- 定義了互動專案的獨特特點
- 解釋了情商在職場中的重要性
- 討論了幫助團隊更有效地合作的溝通技巧
- 概述了一個流程和具體的可交付成果,以澄清專案的關鍵方面的思考方式
- 提供了問題、任務、技巧和建議,有效地將團隊從開始到上線的過程中推進。