Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads (Paperback)
暫譯: 網站設計與投資回報：將瀏覽者轉化為買家，潛在客戶轉化為線索 (平裝本)
Lance Loveday, Sandra Niehaus
- 出版商: New Riders
- 出版日期: 2007-10-27
- 售價: $1,710
- 貴賓價: 9.5 折 $1,625
- 語言: 英文
- 頁數: 216
- 裝訂: Paperback
- ISBN: 0321489829
- ISBN-13: 9780321489821
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相關分類:
網頁設計
無法訂購
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相關主題
商品描述
Description
This book, intended for online marketers, web site managers, business professionals, programmers, and information architects, focuses on designing web sites to achieve organizational objectives. The strategic role of various page types (home page, product page, category page, landing page, shopping cart, etc.) are discussed along with examples and case studies of each. Lists of design considerations and specific recommendations for what works are also included. This book demonstrates the relationship between design, user experience, and site/business metrics.
商品描述(中文翻譯)
**描述**
本書針對線上行銷人員、網站管理者、商業專業人士、程式設計師及資訊架構師，專注於設計網站以達成組織目標。書中討論了各種頁面類型（首頁、產品頁、類別頁、著陸頁、購物車等）的策略角色，並提供了每種頁面的範例和案例研究。還包括設計考量的清單以及針對有效設計的具體建議。本書展示了設計、使用者體驗與網站/商業指標之間的關係。
