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商品描述
Description:
The emergence of New Media has stimulated debate about the power of the visual to dethrone the cultural prominence of textuality and print. Some scholars celebrate the proliferation of digital images, arguing that it suggests a return to a pictorial age when knowledge was communicated through images as well as through words. Others argue that the inherent conflict between texts and images creates a battleground between the feminized, seductive power of images and the masculine rationality of the printed word. Eloquent Images suggests that these debates misunderstand the dynamic interplay that has always existed between word and image.
Arguing that the complex relationship between text and image in New Media does not represent a radical rupture from the past, the book examines rhetorical and cultural uses of word and image both historically and currently. It shows that complex, interpenetrating relationships between verbal and visual communication systems were already evident in hieroglyphic writing and in ancient rhetoric and persist in the work of classical rhetoricians, in cultural studies of technology, even in the binary code distinctions of digital environments. The essays blend theory, critique, and design practice to explore the often contradictory relations of word and image. All of them call for theoretically grounded approaches to hypermedia design.
Mary E. Hocks is Assistant Professor of English and Director of Writing Across the Curriculum at Georgia State University.
Michelle R. Kendrick is Assistant Professor of English in the Program in Electronic Media and Culture at Washington State University.
Table of Contents:
Acknowledgements vii Introduction: Eloquent Images
Mary E. Hocks and Michelle R. Kendrick1 I Visual and Verbal Practices in New Media 1 Critical Theory and the Challenge of New Media
Jay David Bolter19 2 Seriously Visible
Anne Frances Wysocki37 3 The Dialogics of New Media: Video, Visualization, and Narrative in Red Planet: Scientific and Cultural Encounters with Mars
Helen Burgess, Jeanne Hamming and Robert Markley61 II Historical Relationships between Word and Image 4 Recovering the Multimedia History of Writing in the Public Texts of Ancient Egypt
Carol S. Lipson89 5 Digital Images and Classical Persuasion
Kevin LaGrandeur117 6 The Word as Image in an Age of Digita; Reproduction
Matthew G. Kirschenbaum137 III Perception and Knowledge in Visual and Verbal Texts 7 Same Difference: Evolving Conclusions about Textuality and New Media
Nancy Barta-Smith and Danette DiMarco159 8 Illustrations, Images, and Anti-Illustrations
Jan Baetens179 9 Cognitive and Educational Implications of Visually Rich Media: Images and Imagination
Jennifer Wiley201 IV Identities and Culture in Digital Designs 10 Feminist Cyborgs Live on the World Wide Web: International and Not So International Contexts
Gail E. Harwisher and Patricia Sullivan219 11 Unheimlich Maneuver: Self-Image and Identificatory Practice In Virtual Reality Environments
Alice Crawford237 12 Eloquent Interfaces: Humanities-Based Analysis in the Age of Hypermedia
Ellen Strain and Gregory VanHoosier-Carey257 13 Writing a Story in Virtual Reality
Josephine Anstey283 Contributors 305
商品描述(中文翻譯)
描述:
新媒體的出現引發了關於視覺能否推翻文字和印刷的文化主導地位的討論。一些學者讚揚數字圖像的大量出現,認為這表明知識的傳遞不僅僅依靠文字,還依靠圖像。其他人則認為,文字和圖像之間的固有衝突創造了圖像的女性化、誘人的力量和印刷文字的男性理性之間的戰場。《雄辯的圖像》認為這些爭論誤解了文字和圖像之間一直存在的動態互動。該書認為,新媒體中文字和圖像之間的複雜關係並不代表與過去的根本斷裂,它從歷史和現在的角度探討了文字和圖像的修辭和文化用途。書中指出,文字和圖像之間的複雜、相互滲透的關係早在象形文字和古代修辭學中就已經存在,並且在古典修辭學家的作品中、在對技術的文化研究中,甚至在數字環境的二進制代碼區分中仍然存在。這些文章結合了理論、評論和設計實踐,探討了文字和圖像之間常常矛盾的關係。所有這些文章都呼籲在超媒體設計中採用理論基礎的方法。
目錄:
致謝
導言:雄辯的圖像 - Mary E. Hocks和Michelle R. Kendrick
第一部分:新媒體中的視覺和語言實踐
1. 批判理論與新媒體的挑戰 - Jay David Bolter