How the blurring of media forms--transmedia--became the default for how we experience narratives, and how that cultural transformation has redefined the worlds of education, entertainment, and our increasingly polarized public discourse. Over the past decade, the power of narrative has been unleashed with awesome and terrifying consequences, and it has been consumed in its blurred media forms by millions of people as news, entertainment, and education.
Imagining Transmedia, edited by Ed Finn, Bob Beard, Joey Eschrich, and Ruth Wylie, explores
the surprising ways that narratives working across media forms became the default grammar for both media consumption and personal expression and how multiplatform storytelling creates new media literacies and modes of civil discourse.
Understanding this shift reveals transmedia as an essential building block of media literacy today. Transmedia is how we create, interpret, and participate in our increasingly mediated society. It extends beyond popular culture into professional and public spheres while, at the same time, it fuels the misinformation and polarization that have contributed to America's fraying civic discourse. Reaching beyond traditional academic analyses, this
probing collection of essays and conversations features transmedia practitioners sharing their experiences and inviting readers to imagine the types of multimodal stories and experiences they might create. Prioritizing conversation over a single unified theory, each section of this volume pairs thematically linked essays from international contributors with a dialogue between authors to create an accessible, practical synthesis of ideas.
媒體形式的模糊化——跨媒體（transmedia）——如何成為我們體驗敘事的默認方式，以及這種文化轉變如何重新定義教育、娛樂和我們日益極化的公共話語領域。
在過去的十年中，敘事的力量已經被釋放出來，帶來了令人敬畏和可怕的後果，數百萬人將其作為新聞、娛樂和教育的模糊媒體形式消費。《想像跨媒體》（Imagining Transmedia），由Ed Finn、Bob Beard、Joey Eschrich和Ruth Wylie編輯，探索了敘事在跨媒體形式中工作的令人驚訝的方式，以及如何創造新的媒體素養和公民對話模式的多平台故事講述。了解這一轉變揭示了跨媒體作為當今媒體素養的基本組成部分。跨媒體是我們在日益媒介化的社會中創造、解讀和參與的方式。它超越了流行文化，涉及專業和公共領域，同時也助長了對美國日益破碎的公民對話所做出的誤導和極化貢獻。這本深入探討的論文和對話集合超越了傳統的學術分析，其中跨媒體從業者分享了他們的經驗，並邀請讀者想像他們可能創造的多模式故事和體驗。本書的每個部分都將國際貢獻者的主題相關論文與作者之間的對話配對，以創造一個易於理解、實用的思想綜合體，優先考慮對話而不是單一統一理論。
Ed Finn is Founding Director of the Center for Science and the Imagination and Associate Professor in the School for the Future of Innovation in Society and the School of Arts, Media, and Engineering at Arizona State University.
Bob Beard is Public Engagement Strategist for the Center for Science and the Imagination at Arizona State University.
Joey Eschrich is Managing Editor for the Center for Science and the Imagination at Arizona State University and Assistant Director of Future Tense, a partnership of Slate, New America, and Arizona State University.
Ruth Wylie is Assistant Director of the Center for Science and the Imagination and Associate Research Professor in the Mary Lou Fulton Teachers College at Arizona State University.
艾德·芬恩（Ed Finn）是科學與想像力中心（Center for Science and the Imagination）的創始主任，也是亞利桑那州立大學未來創新社會學院（School for the Future of Innovation in Society）和藝術、媒體與工程學院（School of Arts, Media, and Engineering）的副教授。
鮑勃·比爾德（Bob Beard）是亞利桑那州立大學科學與想像力中心的公眾參與策略師。
喬伊·埃斯奇里奇（Joey Eschrich）是亞利桑那州立大學科學與想像力中心的編輯主管，也是Slate、New America和亞利桑那州立大學合作的Future Tense的助理主任。
魯思·懷利（Ruth Wylie）是亞利桑那州立大學科學與想像力中心的助理主任，同時也是瑪麗·露·富爾頓教育學院（Mary Lou Fulton Teachers College）的副研究教授。
