How Attention Works: Finding Your Way in a World Full of Distraction
暫譯: 注意力的運作方式:在充滿干擾的世界中找到方向

Stigchel, Stefan Van Der, Guinan, Danny

  • 出版商: Summit Valley Press
  • 出版日期: 2019-03-12
  • 售價: $1,130
  • 貴賓價: 9.5$1,074
  • 語言: 英文
  • 頁數: 152
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 0262039265
  • ISBN-13: 9780262039260
  • 海外代購書籍(需單獨結帳)

商品描述

How we filter out what is irrelevant so we can focus on what we need to know.

We are surrounded by a world rich with visual information, but we pay attention to very little of it, filtering out what is irrelevant so we can focus on what we think we need to know. Advertisers, web designers, and other "attention architects" try hard to get our attention, promoting products with videos on huge outdoor screens, adding flashing banners to websites, and developing computer programs with blinking icons that tempt us to click. Often they succeed in distracting us from what we are supposed to be doing. In HowAttention Works, Stefan Van der Stigchel explains the process of attention and what the implications are for our everyday lives.

The visual attention system is efficient, Van der Stigchel writes, because it doesn't waste energy processing every scrap of visual data it receives; it gathers only relevant information. We focus on one snippet of information and assume that everything else is stable and consistent with past experience; that's why most people miss even the most glaring continuity errors in films. If an object doesn't meet our expectations, chances are we won't see it. Van der Stigchel makes his case with examples from real life, explaining, among other things, the limitations of color perception (and why fire trucks shouldn't be red); the importance of location (security guards and radiologists, for example, have to know where to look); the attention-getting properties of faces and spiders; what we can learn from someone else's eye movements; why we see what we expect to see (magicians take advantage of this); and visual neglect and unattended information.

商品描述(中文翻譯)

如何過濾掉不相關的資訊,以便專注於我們需要知道的內容。

我們生活在一個充滿視覺資訊的世界中,但我們關注的卻很少,過濾掉不相關的資訊,以便專注於我們認為需要知道的內容。廣告商、網頁設計師和其他「注意力建築師」努力吸引我們的注意力,透過在巨大的戶外螢幕上播放產品宣傳影片、在網站上添加閃爍的橫幅,以及開發帶有閃爍圖示的電腦程式來誘惑我們點擊。這些方法常常成功地使我們分心,無法專注於應該做的事情。在《注意力如何運作》中,Stefan Van der Stigchel 解釋了注意力的過程及其對我們日常生活的影響。

Van der Stigchel 寫道,視覺注意力系統是高效的,因為它不會浪費能量去處理每一個接收到的視覺數據;它只收集相關資訊。我們專注於一小段資訊,並假設其他所有事物都是穩定且與過去的經驗一致;這就是為什麼大多數人甚至會錯過電影中最明顯的連貫性錯誤。如果一個物體不符合我們的預期,我們很可能就看不見它。Van der Stigchel 透過現實生活中的例子來支持他的論點,解釋了顏色感知的限制(以及為什麼消防車不應該是紅色的);位置的重要性(例如,保安和放射科醫生必須知道該看哪裡);面孔和蜘蛛的吸引注意力的特性;我們可以從他人的眼球運動中學到什麼;為什麼我們看到的往往是我們預期看到的(魔術師利用這一點);以及視覺忽略和未注意到的資訊。