Sleights of Mind: What the Neuroscience of Magic Reveals about Our Everyday Deceptions (Hardcover)
暫譯: 心智的巧妙:魔術的神經科學揭示了我們日常欺騙的真相 (精裝版)

Stephen Macknik, Susana Martinez-Conde, Sandra Blakeslee

  • 出版商: Henry Holt and Co
  • 出版日期: 2010-11-09
  • 售價: $970
  • 貴賓價: 9.5$922
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover
  • ISBN: 0805092811
  • ISBN-13: 9780805092813
  • 無法訂購

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商品描述

"This book doesn't just promise to change the way you think about sleight of hand and David Copperfield—it will also change the way you think about the mind." —Jonah Lehrer, author of How We Decide and Proust Was A Neuroscientist

Stephen Macknik and Susana Martinez-Conde, the founders of the exciting new discipline of neuromagic, have convinced some of the world's greatest magicians to allow scientists to study their techniques for tricking the brain. This book is the result of the authors' yearlong, world-wide exploration of magic and how its principles apply to our behavior. Magic tricks fool us because humans have hardwired processes of attention and awareness that are hackable—a good magician uses your mind's own intrinsic properties against you in a form of mental jujitsu.

Now magic can reveal how our brains work in everyday situations. For instance, if you've ever bought an expensive item you'd sworn you'd never buy, the salesperson was probably a master at creating the "illusion of choice," a core technique of magic. The implications of neuromagic go beyond illuminating our behavior; early research points to new approaches for everything from the diagnosis of autism to marketing techniques and education. Sleights of Mind makes neuroscience fun and accessible by unveiling the key connections between magic and the mind.

商品描述(中文翻譯)

「這本書不僅承諾改變你對手法和大衛·科波菲爾的看法——它還將改變你對心智的看法。」——喬納·萊赫,我們如何決策普魯斯特是神經科學家 的作者

史蒂芬·麥克尼克和蘇珊娜·馬丁內斯-孔德是令人興奮的新學科神經魔術的創始人,他們說服了一些世界上最偉大的魔術師允許科學家研究他們欺騙大腦的技術。這本書是作者們一年來對魔術及其原則如何應用於我們行為的全球探索的結果。魔術把我們愚弄是因為人類擁有可被駭客攻擊的注意力和意識的硬連接過程——一位優秀的魔術師利用你心智內在的特性對付你,這是一種心理柔道。

現在,魔術可以揭示我們的大腦在日常情境中的運作。例如,如果你曾經購買過一件你發誓永遠不會買的昂貴物品,那麼銷售人員可能是一位創造「選擇的幻覺」的大師,這是魔術的核心技術。神經魔術的意涵超越了揭示我們的行為;早期研究指向從自閉症診斷到行銷技術和教育的新方法。《心智的手法》通過揭示魔術與心智之間的關鍵聯繫,使神經科學變得有趣且易於理解。