Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Paperback)
暫譯: 實用視頻博客與播客指南:商業溝通的新興媒體工具 (平裝本)
Lionel Felix, Damien Stolarz
- 出版商: Focal Press
- 出版日期: 2006-04-24
- 定價: $1,050
- 售價: 3.8 折 $399
- 語言: 英文
- 頁數: 360
- 裝訂: Paperback
- ISBN: 0240808312
- ISBN-13: 9780240808314
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相關分類:
行動通訊 Mobile-communication、行銷/網路行銷 Marketing
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商品描述
Description
In The Hands-On Guide Video Blogging and Podcasting industry experts explain these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. This book contains: – Step-by-step instructions to quickly launch a Podcast or video blog – The basics of multimedia use in blogging and the most relevant text-blog technologies – Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts – Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies – Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing – Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs
Table of Contents
1: Quick Start 2: Podcasting and Video Blogging Basics 3: Podcasting and Video Blogging Uses 4: Tuning In to Multimedia Blogs 5: Monetizing New Content Delivery Models 6: New Skills for a New Technology 7: Mobile Video Blogging and Podcasting 8: In the Studio and On-the-Go 9: Essential Tools 10: Audio Production and Post-Production 11: Video Production and Post-Production 12: Hosting and Bandwidth 13: Assembling Blog Entries 14: Licensing and Copyrights 15: Case Studies
商品描述(中文翻譯)
**描述**
在《實作指南:視頻博客與播客》中,業界專家從專業的角度解釋這些新興媒體工具。快速學習視頻博客和播客的技術面以及它們的商業和財務影響。本書包含:
– 快速啟動播客或視頻博客的逐步指導
– 博客中多媒體使用的基本知識及最相關的文字博客技術
– 播客和視頻博客在商業/企業、教育、客戶溝通和娛樂環境中的技術應用
– 對所有相關視頻博客和播客術語、縮寫及相關多媒體技術的簡明易懂的解析
– 工具、製作技術、新技術、多媒體博客基礎、獲利模式和授權的涵蓋
– 分析成功的營利性和非營利性播客及視頻博客的案例研究
**目錄**
1: 快速入門
2: 播客與視頻博客基礎
3: 播客與視頻博客的應用
4: 調整多媒體博客
5: 獲利新內容傳遞模式
6: 新技術的新技能
7: 行動視頻博客與播客
8: 在錄音室與隨行
9: 必備工具
10: 音頻製作與後製
11: 視頻製作與後製
12: 主機與帶寬
13: 組裝博客條目
14: 授權與版權
15: 案例研究