Get Seen: Online Video Secrets to Building Your Business (Hardcover)
暫譯: 曝光之道:線上影片打造商業的秘密 (精裝版)
Steve Garfield
- 出版商: Wiley
- 出版日期: 2010-01-01
- 定價: $850
- 售價: 2.3 折 $199
- 語言: 英文
- 頁數: 352
- 裝訂: Hardcover
- ISBN: 0470525460
- ISBN-13: 9780470525463
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相關分類:
行銷/網路行銷 Marketing
立即出貨(限量) (庫存=2)
相關主題
商品描述
In the last year, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in, and independent producers looked to find their niche. Now, companies are wide awake to the opportunities for product and brand promotion as well as customer engagement. So how do you want to fit into the new online video universe?
The must-have guide, Get Seen by Steve Garfield, the "Paul Revere of video blogging," offers a quick and complete toolkit to get you up to speed on the latest that online video and related media have to offer.
- Examines success stories of how companies have used online video
- Presents a series of plans and tools that businesses can follow as they expand onto the social web
- Provides clear step by step directions on how to record, edit, and export videos, where to post them, how to build a community around their content, and what to do to increase views by making it go viral
If you're ready to take full advantage of online video's many benefits, Get Seen is the one resource you need.
商品描述(中文翻譯)
線上視頻的時代已經來臨—現在讓它為您的業務服務
在過去的一年中,線上視頻的世界爆炸性增長。好萊塢也參與其中,專業演員和編劇加入,獨立製片人尋找自己的利基市場。現在,各公司都意識到產品和品牌推廣以及客戶互動的機會。那么,您希望如何融入這個新的線上視頻宇宙呢?
必備指南,Get Seen,由被稱為「視頻博客的保羅·里維爾」的史蒂夫·加菲爾德(Steve Garfield)撰寫,提供了一個快速且完整的工具包,幫助您了解線上視頻及相關媒體所提供的最新資訊。
- 檢視公司如何利用線上視頻的成功案例
- 提供一系列計劃和工具,幫助企業在社交網絡上擴展
- 提供清晰的逐步指導,教您如何錄製、編輯和導出視頻,在哪裡發布它們,如何圍繞內容建立社群,以及如何通過讓視頻病毒式傳播來增加觀看次數
如果您準備充分利用線上視頻的眾多好處,Get Seen 是您所需的唯一資源。