Hands-On Guide to Video Blogging and Podcasting: Emerging Media Tools for Business Communication (Paperback) (視頻博客與播客實用指南：商業溝通的新興媒體工具)

Description

In The Hands-On Guide Video Blogging and Podcasting industry experts explain these emerging media tools from a professional perspective. Quickly learn the technical aspects of video blogging and podcasting along with their business and financial ramifications. This book contains: – Step-by-step instructions to quickly launch a Podcast or video blog – The basics of multimedia use in blogging and the most relevant text-blog technologies – Podcast and video blog technology uses in business/corporate, education, customer communication, and entertainment contexts – Concise, understandable breakdowns of all relevant videoblogging and Podcasting buzzwords, acronyms, and related multimedia technologies – Coverage of tools, production techniques, new technologies, multimedia blog basics, monetization, and licensing – Case studies that analyze successful for-profit and not-for-profit podcasts and video blogs

Table of Contents

1: Quick Start 2: Podcasting and Video Blogging Basics 3: Podcasting and Video Blogging Uses 4: Tuning In to Multimedia Blogs 5: Monetizing New Content Delivery Models 6: New Skills for a New Technology 7: Mobile Video Blogging and Podcasting 8: In the Studio and On-the-Go 9: Essential Tools 10: Audio Production and Post-Production 11: Video Production and Post-Production 12: Hosting and Bandwidth 13: Assembling Blog Entries 14: Licensing and Copyrights 15: Case Studies