Writing for Multimedia and the Web, 3/e: A Practical Guide to Content Development for Interactive Media (Paperback) (多媒體與網路寫作(第三版):互動媒體內容開發實用指南)

Timothy Garrand

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Description

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: *Writing a corporate web site: T. Rowe Price *Creating blogs and podcasts *Web writing tips from usability experts *Optimizing text for web search engines *Defining the user with use cases and user scenarios *Dealing with web editors *Software for organizing and writing interactive media content *Script formats for all types of multimedia and web projects *Writing careers

 

Table of Contents

Interactivity and the Writer; Writing for Many Media; High-Level Design, Management, and Technical Skills Useful to the Interactive Writer; The Multimedia and Web Site Production Team; Script and Proposal Formatting; Defining and Achieving Goals for Informational Multimedia and Web Sites; Information Multimedia and Web Architecture; Introduction to the Informational Multimedia and Web Site Case Studies; Case Study - Writing a Marketing Web Site from Proposal to Documentation, Prudential Veroni Realty; Case Study - Corporate Web Site, T. Rowe Price; Case Study - Research Portal Web Site and the Online Feature Story, Britanica.com and the Harlem Renaissance; Case Study - E-Learning: Interactive Math and Statistics Lessons; Case Study - Museum Kiosk, The Naticus Shipbuilding Company; Case Study - Training, Vital Signs; Interactive Multimedia Narrative and Linear Narrative; The Elements of Interactive Multimedia Narrative; Introduction to the Narrative Multimedia Case Studies; Case Study - Adapting Classic Books to a Computer Game for the Female Audience, Nancy Drew; Case Study - Adding Story to Simulation, Amped 3; Case Study - Parallel Stories Narrative, The Pandora Detective; Case Study - Worlds Narrative, Dust a Tale of the Wired West; Case Study - Immersive Exhibit, The New England Economic Adventure; Conclusion - Becoming a Professional Interactive Writer.

商品描述(中文翻譯)

描述

學習如何為單一類型的互動媒體撰寫,例如網站或遊戲,是不夠的!要成為一個真正成功的互動作家或設計師,您需要了解如何為各種新媒體創建內容。《多媒體和網頁寫作》是目前最全面的互動寫作指南。它涵蓋了網站、電腦遊戲、電子學習課程、培訓計劃、沉浸式展覽等等。早期版本作為多媒體和網頁專業人士的寫作手冊以及互動寫作和設計的課堂教材,獲得了極高的評價。全新章節和完全更新的內容:*撰寫企業網站:T. Rowe Price *創建博客和播客 *來自可用性專家的網頁寫作技巧 *優化網頁搜索引擎的文本 *通過使用案例和用戶場景來定義用戶 *處理網頁編輯器 *用於組織和撰寫互動媒體內容的軟件 *所有類型的多媒體和網頁項目的腳本格式 *寫作職業生涯

目錄

互動性和作家;為多種媒體撰寫;對互動作家有用的高級設計、管理和技術技能;多媒體和網頁製作團隊;腳本和提案格式;為信息多媒體和網頁站點定義和實現目標;信息多媒體和網頁架構;介紹信息多媒體和網頁案例研究;案例研究-從提案到文檔的營銷網站寫作,Prudential Veroni Realty;案例研究-企業網站,T. Rowe Price;案例研究-研究門戶網站和在線特寫,Britanica.com和哈林文藝復興;案例研究-電子學習:互動數學和統計課程;案例研究-博物館亭,The Naticus Shipbuilding Company;案例研究-培訓,Vital Signs;互動多媒體敘事和線性敘事;互動多媒體敘事的要素;介紹敘事多媒體案例研究;案例研究-將經典書籍改編為女性受眾的電腦遊戲,Nancy Drew;案例研究-將故事添加到模擬遊戲中,Amped 3;案例研究-平行故事敘事,The Pandora Detective;案例研究-世界敘事,Dust a Tale of the Wired West;案例研究-沉浸式展覽,The New England Economic Adventure;結論-成為專業互動作家。