Writing for Multimedia and the Web: Content Development for Bloggers and Professionals

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design.New Sections and Completely Updated Chapters:Writing a corporate web site: T. Rowe PriceCreating blogs and podcastsWeb writing tips from usability expertsOptimizing text for web search enginesDefining the user with use cases and user scenariosDealing with web editorsSoftware for organizing and writing interactive media contentScript formats for all types of multimedia and web projectsWriting careers