E-Commerce 2009: Business, Technology, Society, 5/e (電子商務2009：商業、科技、社會，第5版)
Kenneth Laudon, Carol Guercio Traver
- 出版商: Prentice Hall
- 出版日期: 2008-11-15
- 定價: $1,300
- 售價: 3.1 折 $399
- 語言: 英文
- 頁數: 904
- 裝訂: Hardcover
- ISBN: 0136007112
- ISBN-13: 9780136007111
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相關分類:
電子商務 E-commerce
立即出貨(限量) (庫存=1)
相關主題
商品描述
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce to provide a coherent conceptual framework for understanding the field: technology change, business development, and social issues.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Technology Infrastructure for E-commerce; the Internet and WWW; Building and E-commerce web site; Security and Payment; Business Concepts and Social Issues; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B Ecommerce
For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
商品描述(中文翻譯)
這本全面且市場領先的教材強調電子商務背後的三大主要推動力，以提供一個有條理的概念框架來理解這個領域：技術變革、業務發展和社會問題。
電子商務的技術基礎設施；互聯網和萬維網；建立電子商務網站；安全和支付；商業概念和社會問題；線上零售和服務；線上內容和媒體；社交網絡、拍賣和門戶網站；B2B電子商務。
對於任何尋找一本最新的書籍，涵蓋電子商務背後的三大主要推動力：技術變革、業務發展和社會問題，以提供一個有條理的概念框架來理解這個領域的人來說，這本書是一個不錯的選擇。
