Management Information Systems: Managing the Digital Firm
暫譯: 管理資訊系統：數位企業的管理
Laudon, Kenneth C., Laudon, Jane P.
- 出版商: Pearson FT Press
- 出版日期: 2020-09-15
- 售價: $11,040
- 貴賓價: 9.5 折 $10,488
- 語言: 英文
- 頁數: 656
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0135191793
- ISBN-13: 9780135191798
海外代購書籍(需單獨結帳)
相關主題
商品描述
For introductory courses in IS (information systems) and MIS (management information systems).
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Also available with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab(TM) personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.
Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab MIS, search for: 0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e
Package consists of:
The authoritative, case-based study of IS in business today
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develop sought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 16th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.
Also available with MyLab MIS
By combining trusted author content with digital tools and a flexible platform, MyLab(TM) personalizes the learning experience and improves results for each student. And, with MIS Decision-Making Sims and Auto-Graded Excel and Access Projects, students learn how MIS concepts will help them succeed in their future careers.
Note: You are purchasing a standalone product; MyLab MIS does not come packaged with this content. Students, if interested in purchasing this title with MyLab MIS, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab MIS, search for: 0135409098 / 9780135409091 Management Information Systems: Managing the Digital Firm Plus MyLab MIS with Pearson eText -- Access Card Package, 16/e
Package consists of:
- 0135191793 / 9780135191798 Management Information Systems: Managing the Digital Firm, 16/e
- 0135205565 / 9780135205563 MyLab MIS with Pearson eText -- Access Card -- for Management Information Systems: Managing the Digital Firm, 16/e
商品描述(中文翻譯)
適用於資訊系統 (IS) 和管理資訊系統 (MIS) 的入門課程。
當今商業中資訊系統的權威案例研究
管理資訊系統：管理數位企業 提供了當今商業公司使用的資訊系統的最全面概述，同時將管理資訊系統 (MIS) 與商業績效之間建立聯繫。Laudons 以其出色的實際案例研究而聞名，這些案例描述了知名公司如何利用資訊科技 (IT) 解決問題並實現商業目標。學生將發展出受歡迎的技能，例如主導與資訊系統相關的管理討論，以及利用 IT 來達成底線結果。第 16 版的每一章都包含全新的互動環節、新的視頻案例，以及一個新的職業機會部分，幫助學生建立實用的求職技能。
同時提供 MyLab MIS
通過將受信賴的作者內容與數位工具和靈活的平台結合，MyLab(TM) 個性化學習體驗並改善每位學生的學習成果。此外，透過 MIS 決策模擬和自動評分的 Excel 和 Access 專案，學生將學習到 MIS 概念如何幫助他們在未來的職業生涯中取得成功。
注意： 您購買的是獨立產品；MyLab MIS 不包含在此內容中。學生，如果有興趣購買此書籍與 MyLab MIS，請向您的講師確認正確的包裝 ISBN 和課程 ID。講師，請聯繫您的 Pearson 代表以獲取更多資訊。
如果您想同時購買實體書和 MyLab MIS，請搜尋：
0135409098 / 9780135409091
管理資訊系統：管理數位企業
加上 MyLab MIS 與 Pearson eText -- 學習卡包，16/e
包裝內容包括：
- 0135191793 / 9780135191798 管理資訊系統：管理數位企業，16/e
- 0135205565 / 9780135205563 MyLab MIS 與 Pearson eText -- 學習卡 -- 用於 管理資訊系統：管理數位企業，16/e
作者簡介
Kenneth C. Laudon is a professor of information systems at New York University's Stern School of Business. He holds a BA in economics from Stanford University and a PhD from Columbia University. He has authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon has also written more than 40 articles concerned with the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Professor Laudon's current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. Ken's research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector. Ken Laudon has testified as an expert before the United States Congress. He has been a researcher and consultant to the Office of Technology Assessment (United States Congress), the Department of Homeland Security, the Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms and as a consultant on systems planning and strategy to several Fortune 500 firms. At NYU's Stern School of Business, Ken Laudon teaches courses on managing the digital firm, information technology and corporate strategy, professional responsibility (ethics), and electronic commerce and digital markets. His hobby is sailing.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her PhD from Columbia University, her MA from Harvard University, and her BA from Barnard College. She has taught at Columbia University and the New York University Graduate School of Business. She maintains a lifelong interest in Oriental languages and civilizations. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.
作者簡介(中文翻譯)
Kenneth C. Laudon 是紐約大學斯特恩商學院的資訊系統教授。他擁有史丹佛大學的經濟學學士學位和哥倫比亞大學的博士學位。他著作了12本有關電子商務、資訊系統、組織與社會的書籍。Laudon教授還撰寫了40多篇文章，探討資訊系統的社會、組織和管理影響、隱私、倫理以及多媒體技術。
Laudon教授目前的研究集中在大型資訊系統和多媒體資訊技術的規劃與管理上。他曾獲得美國國家科學基金會的資助，研究社會安全管理局、國稅局和聯邦調查局的國家資訊系統的演變。Ken的研究重點包括企業系統實施、大型組織中與電腦相關的組織和職業變化、管理理念的變化、公共政策的變化，以及理解知識產業中的生產力變化。Ken Laudon曾作為專家在美國國會作證。他曾擔任美國國會技術評估辦公室、國土安全部、總統辦公室、幾個行政機關和國會委員會的研究員和顧問。Laudon教授還擔任幾家顧問公司的內部教育者，並為幾家《財富》500強公司提供系統規劃和策略的顧問服務。在紐約大學斯特恩商學院，Ken Laudon教授教授有關數位企業管理、資訊技術與企業策略、專業責任（倫理）以及電子商務和數位市場的課程。他的興趣是航海。Jane Price Laudon 是資訊系統領域的管理顧問，也是七本書的作者。她的專業興趣包括系統分析、數據管理、管理資訊系統審計、軟體評估，以及教導商業專業人士如何設計和使用資訊系統。Jane在哥倫比亞大學獲得博士學位，在哈佛大學獲得碩士學位，在巴納德學院獲得學士學位。她曾在哥倫比亞大學和紐約大學商學研究所任教。她對東方語言和文明保持著終身的興趣。Laudon夫婦有兩個女兒，Erica和Elisabeth，這本書獻給她們。
