Internet Commerce Metrics and Models in the New Era of Accountability
暫譯: 新時代責任制下的網路商務指標與模型

• Build profitable, sustainable Internet business models
• Project the impact of your next key decision
• Evaluate where you stand, where to go next-and how to get there
• Analyze content development, markets, pricing, and customer acquisition
• Create infrastructures that add value more effectively

Internet Commerce Metrics and Models in the New Era of Accountability delivers today's best practices for e-business investment and management decision-making, based on real-world case studies and advanced analysis techniques. It gives e-commerce entrepreneurs and decision-makers a comprehensive, up-to-date framework for understanding Internet business models-and desperately needed metrics for evaluating them.

The authors introduce an exclusive five-stack e-business model, encompassing platform, content, community, commerce, and the "services" that add value to them. Using this framework, they construct a complete e-commerce business model, analyzing the economic impact of key choices, and introducing new ways to project the consequences of your decisions. Coverage includes:

• Content development models
• Community/market models
• Pricing models
• Customer acquisition models
• Infrastructure models: providing high-value services that support every e-business function

Whether you're an entrepreneur, manager, investor, or consultant, this book's breakthrough framework and analytical techniques will add value to every e-business decision you make.

Table of Contents

Acknowledgments.
1. Introduction.

2. The Five Stack E-Commerce Model.

3. The Internet Platform.

4. The Content Stack.

5. The Community Stack.

6. The Commerce Stack.

7. Pricing Models on the Web.

8. Customer Acquisition Models for E-Commerce.

9. Application of Business Models.

Appendix.
Index.