The Era of Chinese Multinationals: Competing for Global Dominance
暫譯: 中國跨國公司的時代:爭奪全球主導地位

Casanova, Lourdes, Miroux, Anne

  • 出版商: Academic Press
  • 出版日期: 2019-11-08
  • 售價: $3,760
  • 貴賓價: 9.5$3,572
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0128168579
  • ISBN-13: 9780128168578
  • 海外代購書籍(需單獨結帳)

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商品描述

Chinese multinationals have grown in size and increased their global presence dramatically over the last decade. They have emerged as formidable competitors for western incumbents. These firms have instigated profound changes, such as displaced trade and investment flows, new business models, and the emergence of a new geography of global innovation. In a single volume, The Era of Chinese Multinationals captures the forces driving the disruptive growth of Chinese multinational corporations. Following a presentation of the surge of Chinese companies, the book turns to corporate characteristics of those firms and how they compare with western multinationals in terms of revenues, profits, branding, and business strategy. The book uses data and case studies to depict the relevant issues with the goal of providing insights to global executives on collaborating and competing with Chinese companies.

  • Covers the Chinese government's expansionist policies and Chinese firms' new role as a global acquirer of companies
  • Examines common characteristics of Chinese companies and their efforts to make China an innovation hub
  • Illustrates its analysis with case studies and interviews with corporate executives and experts in multilateral institutions

商品描述(中文翻譯)

中國跨國企業在過去十年中迅速壯大,並顯著增加了其全球影響力。它們已成為西方企業的強大競爭對手。這些公司引發了深刻的變化,例如貿易和投資流向的轉變、新的商業模式,以及全球創新新地理的出現。在這本書中,《中國跨國企業的時代》捕捉了推動中國跨國公司顛覆性增長的力量。在介紹中國公司激增之後,書中轉向這些公司的企業特徵,以及它們在收入、利潤、品牌和商業策略方面與西方跨國公司的比較。該書利用數據和案例研究來描繪相關問題,旨在為全球高管提供與中國公司合作和競爭的見解。

- 涵蓋中國政府的擴張政策及中國企業作為全球收購公司的新角色
- 檢視中國公司的共同特徵及其將中國打造成創新中心的努力
- 透過案例研究和與企業高管及多邊機構專家的訪談來說明其分析內容