The UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique (Paperback)

Paul Doncaster

The UX Five-Second Rules: Guidelines for User Experience Design's Simplest Testing Technique (Paperback)
  • 出版商: Morgan Kaufmann
  • 出版日期: 2014-03-27
  • 售價: $1,170
  • 貴賓價: 9.5 折 $1,112
  • 語言: 英文
  • 頁數: 140
  • 裝訂: Paperback
  • ISBN: 0128005343
  • ISBN-13: 9780128005347
  • 相關分類: 使用者經驗 UX

    • 海外代購書籍(需單獨結帳)

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商品描述

The five-second test is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. The Five-Second Rules uses detailed examples from a collection of more than 300 tests to describe the strengths and weaknesses of this rapid testing method. Readers will learn about the "five-second rules" for getting useful data, and will explore what types of design issues can be resolved by using the method.

A five-second test (also known as "timeout test" and "exposure test") involves displaying a visual or informational design for five seconds, removing it from view, then asking what aspects were recalled most easily or vividly. The goal is to understand what stands out most about a design or product, and the impact on the viewer's perception of it.

  • Describes the origins of the method and its usefulness in modern UX design research and testing
  • Conveys the need to structure tests carefully so that time, effort, and money are not wasted, and compiled data is not misleading
  • Fosters an appreciation for the method's outcomes and how they can contribute to the success or failure of a proposed design

商品描述(中文翻譯)

五秒測試是目前最方便的快速使用者體驗測試方法之一，儘管該方法的價值可能會因忽略其限制而受損。《五秒規則》使用超過300個測試的詳細例子，描述了這種快速測試方法的優點和缺點。讀者將學習如何獲取有用的數據的「五秒規則」，並探討使用該方法可以解決哪些設計問題。

五秒測試（也稱為「超時測試」和「曝光測試」）涉及在五秒內顯示一個視覺或信息設計，然後將其從視野中移除，然後詢問最容易或最生動地回憶起的方面。目標是了解設計或產品中最引人注目的特點，以及對觀眾對其的感知的影響。

本書描述了該方法的起源以及在現代使用者體驗設計研究和測試中的有用性。它強調了需要仔細結構化測試，以避免浪費時間、精力和金錢，並避免編譯的數據具有誤導性。同時，它也讓讀者更加欣賞該方法的結果，以及這些結果如何對所提出的設計的成功或失敗有所貢獻。

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