Managing the Web-Based Enterprise (網路企業管理)

Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.

Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.

Features

• Expert, job-saving advice for managers who are expected to give their companies a practical and economic Web presence.
• Outlines the key business issues at work in Web site/Web application development and maintenance, helping readers make the right technology decisions, for the right reasons.
• Teaches readers to approach Web-based enterprise as an integral, even central, part of a cohesive business strategy.
• The companion to two other important e-commerce books by Jesse Feiler: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.
• Guides readers through the design and technology of Web sites from the point of view of the results-oriented manager.

Authors:
Jesse Feiler is Software Director of Philmont Software Mill. He has served as a consultant, author, and speaker for a number of prestigious organizations, including the Federal Reserve Bank of New York, Prodigy, Kodak, Young & Rubicam, and Apple. His many books on computer software and technologies include Filemaker Pro and the World Wide Web; Automating FileMaker Pro: Scripting, Calculations and Data Transfer; and Perl 5 Programmers Notebook. Two other books by Feiler from Morgan Kaufmann are companions to this one: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.

Table of Contents:

Foreword

Preface

Part 1 The Web-Based Enterprise

Chapter 1 Introduction and Overview

Chapter 2 How People Use Computers and the Web

Chapter 3 Web Places, Security, and Privacy

Chapter 4 Using the Web

Part 2 Sites and Pages: Design and Maintenance

Chapter 5 How It Works

Chapter 6 Looking at a Web Page

Chapter 7 Looking at a Web Site

Chapter 8 Informational Sites

Chapter 9 Interactive Sites

Chapter 10 Transactional Sites

Chapter 11 Designing and Implementing the Site

Chapter 12 Maintaining the Site

Part 3 Staffing and Managing the Web-Based Enterprise

Chapter 13 Staffing the Web-Based Enterprise

Chapter 14 Training and Maintenance

Chapter 15 Inventing the Web-Based Enterprise

Appendix A The Web-Based Enterprise Project Plan

Glossary

Index

About the Author

Related Titles:

Computer & Communication Networks