The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue (會員經濟:尋找你的超級用戶,掌握永續交易,建立持續收入)
Robbie Kellman Baxter
- 出版商: McGraw-Hill Education
- 出版日期: 2015-03-17
- 定價: $975
- 售價: 8.0 折 $780
- 語言: 英文
- 頁數: 272
- 裝訂: Hardcover
- ISBN: 0071839321
- ISBN-13: 9780071839327
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相關分類:
企業資源規劃 Erp、行銷/網路行銷 Marketing
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商品描述
In today’s business world, it takes more than a website to stay competitive. The smartest, most successful companies are using radically new membership models, subscription-based formats, and freemium pricing structures to grow their customer base―and explode their market valuation―in the most disruptive shift in business since the Industrial Revolution.
This is The Membership Economy.
Written by an expertconsultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:
- Turn digital subscriptions into forever sales
- Build an online community your customers will love
- Develop new loyalty programs that really pay off
- Transform freemium users into superusers
- Create a self-generating revenue stream
- Keep memberships and profits growing for years to come
Whether you’re a small business with limited resources, an established company using a traditional business model, or a hungry start-up who wants a bigger bang for your buck, this comprehensive guide provides a wealth of membership-building options to suit every need.
You’ll learn the best-kept secrets of top industry leaders, from global giants like Am Ex and Weight Watchers to smaller dot-com successes like SurveyMonkey and Pandora. You’ll find proven strategies for creating membership programs for everything from vacation timeshares and car rentals to video streaming and Software-as-a-Service.
Most importantly, you’ll discover what works, and what doesn’t, from some of the key players in the new membership economy. It’s not about ownership; it’s about access, options, and freedom.
When you join forces with your customers, membership has its rewards―for you, your company, and your continued success.
商品描述(中文翻譯)
在今天的商業世界中,僅僅擁有一個網站已經不足以保持競爭力。最聰明、最成功的公司正在使用全新的會員模式、訂閱制格式和免費增值價格結構來擴大他們的客戶基礎,並在自工業革命以來最具破壞性的商業轉變中爆發他們的市場估值。
這就是《會員經濟》。
這本由專家顧問撰寫的開創性書籍將向您展示如何將普通客戶轉變為終身會員。學習如何:
- 將數字訂閱轉化為永久銷售
- 建立一個您的客戶會喜愛的線上社區
- 開發真正有回報的新忠誠計劃
- 將免費增值用戶轉化為超級用戶
- 創建一個自我生成的收入流
- 使會員和利潤持續增長多年
無論您是一家資源有限的小企業、一家使用傳統商業模式的成熟公司,還是一家渴望獲得更大回報的初創企業,這本全面指南提供了豐富的建立會員的選項,以滿足各種需求。
您將學到來自全球巨頭如美國運通和減重公司 Weight Watchers,以及像 SurveyMonkey 和 Pandora 這樣的小型互聯網成功案例的頂級行業領導者的最佳保密秘訣。您將找到為度假共有權和汽車租賃到視頻流媒體和軟件即服務等各種領域創建會員計劃的成熟策略。
最重要的是,您將從新的會員經濟中的一些關鍵角色中發現什麼有效,什麼無效。這不僅僅是關於擁有權,而是關於訪問權、選擇權和自由。
當您與您的客戶攜手合作時,會員制度將為您、您的公司和您持續的成功帶來回報。