Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customerwithout Saying a Word (Paperback)
暫譯: 銷售專業人士的贏家肢體語言:掌控對話,無需言語與客戶建立聯繫 (平裝本)

Mark Bowden, Andrew Ford

  • 出版商: McGraw-Hill Education
  • 出版日期: 2012-09-06
  • 售價: $1,130
  • 貴賓價: 9.5$1,074
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 0071793003
  • ISBN-13: 9780071793001
  • 相關分類: Word
  • 海外代購書籍(需單獨結帳)

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商品描述

PROVEN NONVERBAL STRATEGIES THAT WIN SALES

When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal communication skills guaranteed to give you the advantage in every sales situation.

Winning Body Language for Sales Professionals reveals the universal body language signals that command instant respect and teaches you how to use them to:

  • Avoid being perceived as just another “salesperson”
  • Earn lasting trust―without saying a word
  • Interpret others’ body language to determine “friends” and “enemies”
  • Create an environment that puts buyers at ease
  • Influence the feelings and behavior of your prospects

These are the secrets every salesperson has been waiting for. When you com¬municate in a positive way with your body language, your words hold greater weight than ever―and winning the sale is just a handshake away.

商品描述(中文翻譯)

**經過驗證的非語言策略,助你贏得銷售**

在銷售時,你傳遞訊息的方式與你實際所說的內容一樣重要,甚至更為重要。在這本開創性的書籍中,肢體語言專家馬克·鮑登(Mark Bowden)與知名銷售訓練師安德魯·福特(Andrew Ford)攜手揭示了非語言溝通技巧,這些技巧保證能讓你在每一個銷售情境中獲得優勢。

《銷售專業人士的贏家肢體語言》揭示了能夠立即獲得尊重的普遍肢體語言信號,並教你如何運用這些信號來:
- 避免被視為普通的「銷售人員」
- 獲得持久的信任——無需言語
- 解讀他人的肢體語言,以判斷「朋友」和「敵人」
- 創造一個讓買家感到放鬆的環境
- 影響潛在客戶的感受和行為

這些是每位銷售人員一直在等待的秘密。當你用肢體語言以積極的方式進行溝通時,你的話語將比以往更具分量——贏得銷售只需一個握手的距離。