<本書特色>
Strategic Planning and Decision Making is moved earlier in this edition. Students are often confused about the specifics of strategic decision making in the firm and need to be clear about how the concepts of strategy can be applied in a structured way. Placing the chapter near the front of the book alleviates this problem.
The chapter on Strategic Planning and Decision Making (referenced above) includes a new section on the financial performance measures focusing on those used by Standard & Poor's. It shows how S&P uses assessments of competitive advantage in rating companies and demonstrates that a firm's creditworthiness is a function not only of financial outcomes, but also of the strategy that produces them.
Research in many areas has been elaborated or moved forward. For example, Chapter Five on Competing Over Time references new work that bolsters strongly the empirical support of the industry life cycle. Chapter Six on Strategy Execution now includes research that suggests how capability planning and learning are related. See preface for more details.
Chapter Ten has a new section on mergers and acquisitions that reflects the recent research on acquisition performance. It also contains a framework that applies to both strategic and financial investors.
Chapter 12 includes a deeper discussion of the consequences of Sarbanes-Oxley based on recently published studies.
Chapter One has been rewritten so that the reader can grasp more easily what strategy means and how the book lays out its central elements. The goal is to introduce the concept of strategy in its multiple forms without losing the central point that strategy defines how the firm makes money.
Covers both business and corporate-level strategy, making it appropriate for strategy courses that cover both.
A unique chapter on "Competing Over Time" discusses how firms sustain success over long periods of time and weather economic ups and downs.
The book's eclectic approach offers a balanced presentation of leading strategic theorists, rather than focusing on a single perspective as is often the case with competing texts.
Includes a chapter on Governing the Firm (corporate governance)'a topic of particular interest given the recent problems related to corporate governance at firms such as Enron, Tyco, and others.
The text is pedagogically sound. Each chapter includes an introduction and summary of key points. Short case studies within chapters provide examples showing how concepts relate to today's businesses and business issues. At the end of each chapter, 'Questions for Practice' are presented to link the material to the concerns of managers and investors.
<章節目錄>
1. What Is Strategy'
2. Strategic Planning and Decision Making
3. Competitive Advantage
4. Industry Analysis
5. Competing Over Time
6. Strategy Execution
7. Vertical Integration and Outsourcing
8. Partnering
9. Global Strategy
10. New Business Development
11. Managing the Multibusiness Firm
12. Corporate Governance
<本書特色>
本版將「策略規劃與決策」提前。學生常常對企業中的策略決策細節感到困惑，需要清楚了解如何以結構化的方式應用策略概念。將這一章放在書的前面可以緩解這個問題。
關於「策略規劃與決策」的章節（如上所述）新增了一個關於財務績效指標的部分，重點在於標準普爾（Standard & Poor's）所使用的指標。它展示了標準普爾如何在評級公司時使用競爭優勢的評估，並證明企業的信用評級不僅取決於財務結果，還取決於產生這些結果的策略。
許多領域的研究已被詳細闡述或推進。例如，第五章「隨時間競爭」引用了新的研究，強有力地支持了行業生命週期的實證證據。第六章「策略執行」現在包括了研究，建議能力規劃與學習之間的關係。詳情請參見前言。
第十章新增了一個關於併購的部分，反映了最近對併購績效的研究。它還包含了一個適用於策略投資者和財務投資者的框架。
第十二章對薩班斯-奧克斯利法案（Sarbanes-Oxley）的後果進行了更深入的討論，基於最近發表的研究。
第一章已被重寫，以便讀者能更容易理解策略的意義以及本書如何闡述其核心要素。目標是介紹策略的多種形式，而不失去策略定義企業如何賺錢的核心觀點。
涵蓋商業和企業層級的策略，使其適合於同時涵蓋兩者的策略課程。
獨特的「隨時間競爭」章節討論企業如何在長期內維持成功並應對經濟的起伏。
本書的多元化方法提供了對主要策略理論家的平衡介紹，而不是像其他競爭文本那樣專注於單一觀點。
包括一章關於「公司治理」（Governing the Firm），這是一個特別受到關注的主題，考慮到最近與安然（Enron）、泰科（Tyco）等公司的公司治理相關的問題。
本書的教學設計合理。每章包括引言和關鍵要點的總結。章內的短案例研究提供了示例，顯示概念如何與當今的商業和商業問題相關。在每章結尾，提供「實踐問題」以將材料與管理者和投資者的關注聯繫起來。
<章節目錄>
1. 什麼是策略
2. 策略規劃與決策
3. 競爭優勢
4. 行業分析
5. 隨時間競爭
6. 策略執行
7. 垂直整合與外包
8. 合作夥伴關係
9. 全球策略
10. 新業務開發
11. 管理多業務公司
12. 公司治理
