International Business: An Asian Perspective (IE-Paperback)
暫譯: 國際商務：亞洲觀點 (IE-平裝本)

<本書特色>

There is a reason why instructors around the world have relied on the market-defining product INTERNATIONAL BUSINESS ' COMPETING IN THE GLOBAL MARKETPLACE: it has consistently exceeded instructors' expectations while preparing students to confront the unique challenges of global business.

Now, INTERNATIONAL BUSINESS ' AN ASIAN PERSPECTIVE, goes one step further to offer more. A definitive text for Asian students and the global student interested in the multiple opportunities in Asia, it brings together the varied teaching, writing, and global consulting expertise of Charles Hill, Chow-Hou Wee and Krishna Udayasankar to create the most thorough, up-to-date, and thought-provoking text on the market.

INTERNATIONAL BUSINESS ' AN ASIAN PERSPECTIVE maintains a tightly integrated flow between the chapters and identifies how real managers succeed or fail in the global economy. It includes information, examples, and cases that highlight the challenges and opportunities of doing business in Asia, as well as the role of Asian businesses in the global market. The authors' passion for international business is apparent on every page as they make important theories interesting, informative, and accessible to all readers.

<章節目錄>

Part One: Introduction and Overview 
Chapter 1 - Globalization
Part Two: Country Differences 
Chapter 2 - National Differences in Political Economy
Chapter 3 - Differences in Culture
Chapter 4 - Ethics in International Business
Part Three: The Global Trade and Investment Environment 
Chapter 5 - International Trade Theory
Chapter 6 - The Political Economy of International Trade
Chapter 7 - Foreign Direct Investment
Chapter 8 - Regional Economic Integration
Part Four: The Global Monetary System 
Chapter 9 - The Foreign Exchange Market
Chapter 10 - The International Monetary System
Chapter 11 - The Global Capital Market
Part Five: The Strategy and Structure of International Business 
Chapter 12 - The Strategy of International Business
Chapter 13 - The Organization of International Business
Chapter 14 - Entry Strategy and Strategic Alliances
Part Six: International Business Operations 
Chapter 15 - Exporting, Importing, and Countertrade
Chapter 16 - Global Production, Outsourcing, and Logistics
Chapter 17 - Global Marketing and R & D
Chapter 18 - Global Human Resource Management
Chapter 19 - Accounting in the International Business
Chapter 20 - Financial Management in the International Business