Speed Metrics Guide: Choosing the Right Metrics to Use When Evaluating Websites

Faster websites offer a better user experience and typically have higher conversion rates. Unfortunately, companies often invest in the wrong areas and do not meaningfully improve their site's speed. Making the right choice is therefore critical and starts by understanding how to correctly measure speed and knowing how to use those measurements to identify the biggest opportunities. This book explores the best metrics to do so and explains how to use each one to evaluate the different factors contributing to slower website speeds.

When it comes to analyzing performance speed, the reports that contain the metrics can be difficult to understand. You'll learn that the best way to make speed reports less challenging is to remember where each metric fits in the overall website loading process. To better illustrate this, each chapter is devoted to a different metric, discussing what it measures and how to maintain it's speed.

Speed Metrics Guide will help marketers, SEOs, business executives, founders, designers, and more select the right metrics to use to optimize their website's speed.

What You'll Learn

• Examine the best metrics for measuring website speed
• Understand how to improve metric speed
• Complete a website load
• Evaluate the success of speed strategies

Who This book Is For

Non-technical audience, including marketers, SEOs, designers, and UX professionals.