Yes LOGO: Uncovering the Recipes of Branding Success in the World's Largest Consumer Market
暫譯: 是的LOGO：揭示全球最大消費市場品牌成功的秘訣

Dr. Jiazhuo George Wang is a professor of finance and currently the chair of the Department of Accounting and Finance at the Lucille and Jay Chazanoff School of Business, College of Staten Island, CUNY. Prior to his academic career, he worked in the corporate world as a lead analyst at Bell Labs and AT&T Corporation for a decade. He is an author/editor of 9 books, as well as numerous article publications in leading business and economic journals in the USA, Europe, and China. His research interests have been in the fields of business cycle studies, business and economic forecasting, business models, business ethics, internet finance, inclusive finance, and small business research. Dr. Wang is a frequent speaker at various national and international business conferences and events and has been interviewed by many media outlets, including ABC News in the US, Financial Times in the UK, Le Monde in France, Exame in Brazil, and International Business News in China.

Dr. Shuo Qin holds a B.A. in journalism from Fudan University, a MPA from California State at Northridge, a Ph.D. in management from Sun Yat-Sen University in China, and a DBA in W.P. Carey School of Business (ASU). He began his journalism career with Nanfengchuang (South Wind Window) in Guangzhou in 1990 and was appointed editor-in-chief in 1997. Under his leadership, the magazine became a leading provider of political and economic news in China. In 2004, Dr. Qin helped start China Business News and served as editor-in-chief. He was also named the General Manager of China Business Network (CBN), China's most comprehensive and influential finance-focused media group, in 2009. His most influential works include Brainstorm, How to Succeed in Communications, Touch China, American Show, Great Changes, and Say No to GDP Worship.

王家卓博士是金融學教授，目前擔任紐約市立大學史坦島學院盧西爾與傑伊·查札諾夫商學院會計與金融系主任。在進入學術界之前，他在企業界擔任貝爾實驗室和AT&T公司的首席分析師，工作了十年。他是九本書的作者/編輯，並在美國、歐洲和中國的主要商業與經濟期刊上發表了多篇文章。其研究興趣涵蓋商業週期研究、商業與經濟預測、商業模型、商業倫理、網路金融、包容性金融及小型企業研究。王博士經常在各種國內外商業會議和活動中發表演講，並接受了許多媒體的訪問，包括美國的ABC新聞、英國的金融時報、法國的世界報、巴西的Exame以及中國的國際商業新聞。

秦碩博士擁有復旦大學的新聞學學士學位、加州州立大學北嶺分校的公共行政碩士學位、中山大學的管理學博士學位，以及亞利桑那州立大學W.P. Carey商學院的商業管理博士學位。他於1990年在廣州的《南風窗》開始了他的新聞事業，並於1997年被任命為總編輯。在他的領導下，該雜誌成為中國政治和經濟新聞的主要提供者。2004年，秦博士協助創辦《中國商業新聞》，並擔任總編輯。2009年，他被任命為中國商業網絡（CBN）的總經理，該網絡是中國最全面且具影響力的金融媒體集團。他最具影響力的作品包括《腦力激盪》、《如何在傳播中成功》、《觸碰中國》、《美國秀》、《大變革》和《對GDP崇拜說不》。