Fast Politics: Propaganda in the Age of Tiktok
暫譯: 快速政治:TikTok時代的宣傳
Pérez Rastrilla, Laura, Sapag M., Pablo, Recio García, Armando
- 出版商: Springer
- 出版日期: 2024-10-18
- 售價: $4,780
- 貴賓價: 9.5 折 $4,541
- 語言: 英文
- 頁數: 196
- 裝訂: Quality Paper - also called trade paper
- ISBN: 9819951127
- ISBN-13: 9789819951123
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相關分類:
GAN 生成對抗網絡
海外代購書籍(需單獨結帳)
商品描述
The goal of this book is to show the role of TikTok as a tool for political purposes. To this end, the authors analyse the messages posted on this social medium by political figures and institutions such as politicians and political parties, their impact on political landscapes, as well as the transformation of political communication techniques in order to suit the platform's features.
In the last two years, the exponential growth of TikTok has led an increasing number of politicians and institutions to incorporate it into their communication strategies. The platform displays some very different features from other social media that determine the way in which the content is presented. In addition, it manages to reach an audience that normally does not access or share political messages.
Within this context, the volume pursues two main objectives. First, to examine how the communication techniques and the peculiarities of this social medium - where short videos with actors in informal attitudes prevail - affect the political message. A second objective is to analyse the influence of the messages distributed through TikTok that redefine political scenarios, and of the relationships of politicians and parties with voters. The core of the book comprises case studies that are organised into three parts, with nine chapters in all.
The authors are scholars and practitioners of political communication, with diverse geographical representation, who approach the topics from a range of methodological perspectives. The first part addresses the state of the art and the influence of TikTok features on the way political communication is performed. The second part discusses the influence of TikTok on electoral scenarios and political culture in India, Bangladesh, the United States, and Ecuador. Finally, in the third part, TikTok is analysed as an instrument for promoting far right politicians and parties in Europe, as in the case of MatteoSalvini in Italy, and AfD in Germany and Vox in Spain.
The volume is oriented to both scholars and communication professionals, such as journalists, communication consultants, and speechwriters, who want to become familiar with the platform, learn about its political impact, or wish to deepen their understanding of transformations in communication techniques and their adaptation to this growing social medium.
Chapter 2 "The Moving Body as the Articulator, Meme and Affective Link in Political Communication on TikTok" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.
商品描述(中文翻譯)
本書的目標是展示 TikTok 作為政治目的工具的角色。為此,作者分析了政治人物和機構(如政治家和政黨)在這個社交媒體上發布的訊息、這些訊息對政治格局的影響,以及政治溝通技術的轉變,以適應平台的特性。
在過去兩年中,TikTok 的指數增長使越來越多的政治家和機構將其納入他們的溝通策略。該平台顯示出與其他社交媒體非常不同的特徵,這些特徵決定了內容的呈現方式。此外,它能夠觸及通常不會接觸或分享政治訊息的觀眾。
在這個背景下,本書追求兩個主要目標。首先,檢視這個社交媒體的溝通技術和特點——以短影片和非正式態度的演員為主——如何影響政治訊息。第二個目標是分析通過 TikTok 發布的訊息對重新定義政治場景的影響,以及政治家和政黨與選民之間的關係。本書的核心包括案例研究,分為三個部分,共九章。
作者是政治溝通領域的學者和實務工作者,具有多元的地理代表性,從多種方法論的角度探討這些主題。第一部分探討 TikTok 特徵對政治溝通方式的影響及其最新發展。第二部分討論 TikTok 對印度、孟加拉國、美國和厄瓜多爾的選舉場景和政治文化的影響。最後,在第三部分,分析 TikTok 作為促進歐洲極右政治家和政黨的工具,例如意大利的 Matteo Salvini、德國的 AfD 和西班牙的 Vox。
本書面向學者和溝通專業人士,如記者、溝通顧問和演講稿撰寫者,旨在讓他們熟悉該平台,了解其政治影響,或希望深入了解溝通技術的變革及其如何適應這一日益增長的社交媒體。
第二章《移動的身體作為政治溝通中的表達者、迷因和情感聯結》可在 link.springer.com 上以創用 CC 署名 4.0 國際授權開放訪問。
作者簡介
Laura Pérez Rastrilla works as Lecturer in History of Mass Communication at Complutense University of Madrid. Her main research interests focus on the study of propaganda, the media's coverage during armed conflicts, and the representation of political campaigns in the media. She has held visiting fellowships in Rjeka, Moscow, Brussels, and Ljubljana.
Pablo Sapag M. is an Associate Professor at Complutense University of Madrid. He is the author of Syria in Perspective and other books and articles on the Syrian crisis. He has published on the media and propaganda, and is also a contributor to the Sage Encyclopaedia of War. He has lectured in British, European, and Latin American universities, regularly contributing to international media.
Armando Recio García, PhD in Communication. He graduated in Journalism and is a specialist in Communication and Political Management. He works as Lecturer in History of Propaganda, History ofSocial Communication, and Political Communication and Propaganda at the Complutense University of Madrid. He co-leads the course "Political Communication and Electoral Campaigns" at the Complutense Summer School.
作者簡介(中文翻譯)
Laura Pérez Rastrilla 擔任馬德里康普頓斯大學大眾傳播歷史的講師。她的主要研究興趣集中在宣傳的研究、媒體在武裝衝突期間的報導,以及媒體中政治運動的表現。她曾在里耶卡、莫斯科、布魯塞爾和盧布爾雅那擔任訪問學者。
Pablo Sapag M. 是馬德里康普頓斯大學的副教授。他是《Syria in Perspective》及其他有關敘利亞危機的書籍和文章的作者。他在媒體和宣傳方面發表過文章,並且是《Sage Encyclopaedia of War》的貢獻者。他曾在英國、歐洲和拉丁美洲的多所大學講課,並定期為國際媒體撰稿。
Armando Recio García,通訊博士。他畢業於新聞學,專攻傳播與政治管理。他在馬德里康普頓斯大學擔任宣傳歷史、社會傳播歷史以及政治傳播與宣傳的講師。他共同主導康普頓斯暑期學校的「政治傳播與選舉運動」課程。