Marketing and Smart Technologies: Proceedings of Icmarktech 2022, Volume 1
暫譯: 行銷與智慧科技：2022年Icmarktech會議論文集，第1卷

José Luís Reis, PhD in Technologies and Information Systems from the University of Minho and Professor with the title of specialist in Management and Administration by IPAM - Porto. He is a Professor at University of Maia - ISMAI and ISCAP.IPP. Integrated Researcher in LIACC - Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is the author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely "Personalization in Marketing - Technologies and Information Systems", "Marketing in agri-food - fundamentals and case studies", "Gamification Model for SMEs", "Marketing and Smart Technologies", and "Information Systems - Diagnostics and Prospectives".

Marisa del Río Araujo is Associate Professor in the Business and Marketing Department of the University of Santiago de Compostela (Spain). She has a PhD in Marketing. Her doctoral thesis received the Annual Award Best Doctoral Thesis in Marketing in Spain - granted by the Spanish Association of Academic and Professional Marketing. Her papers have been published in high-impact national and international journals. Among others, Technovation, European Journal of Marketing, Active Learning in Higher Education or European Management Journal, ranked by the Journal Citation Report within the 25% of journals with the highest global impact in its areas. She is specialized in the use of multivariate research techniques, fundamentally, Structural Equation Systems. Nowadays, she is the coordinator of the researchgroup POSMARK (PEOPLE, SUSTAINABLE ORGANIZATIONS AND MARKETING). She has been Vice Dean of Economic Affairs and International Relations at the USC Faculty of Economics and Business. She has coordinated the Master in Tourism Management and has launched the Master in Online Marketing, which she manages.

Luis Paulo Reis has BSc (5 years - 1993), MSc (1995) and PhD (2003) degrees in Electrotechnical Engineering (with specializations in Computer Science, Industrial Informatics and Artificial Intelligence/Robotics). He is an Associate Professor at the University of Porto in Portugal and Director of LIACC - Artificial Intelligence and Computer Science Laboratory. He is an IEEE Senior Member and he was president of the Portuguese Society for Robotics and vice-president of the Portuguese Association for Artificial Intelligence. He is the President of APPIA - Portuguese Association for Artificial Intelligence. He is also Co-Director of LIACD - First Degree in Artificial Intelligence and Data Science. During the last 25 years, he has lectured courses, at the University, on Artificial Intelligence, Intelligent Robotics, Multi-Agent Systems, Simulation and Modelling, Games and Interaction, Educational/Serious Games and Computer Programming. He was the principal investigator of more than 15 research projects in those areas. He won more than 60 scientific awards including wining more than 15 RoboCup international competitions and best papers at conferences such as ICEIS, Robotica, IEEE ICARSC and ICAART. He supervised 22 PhD and 140MSc theses to completion and is supervising 12 PhD theses. He evaluated more than 50 projects and proposals for FP6, FP7, Horizon2020, FCT, and ANI. He was a plenary speaker at several international conferences such as ICAART, ICINCO, LARS/SBR, WAF, IcSports, SYROCO, CLAWAR, WCQR and ECIAIR. He organized more than 60 international scientific events, belonged to the Program Committee of more than 250 scientific events and edited more than 30 Springer volumes. He is the author of more than 400 publications in international conferences and journals (indexed at SCOPUS or ISI Web of Knowledge).

José Paulo Marques dos Santos is an Associate Professor at the Dept. of Business Studies, University of Maia, a researcher at the Unit of Experimental Biology, Faculty of Medicine, and at LIACC - Artificial Intelligence and Computer Science Lab, both in the University of Porto, Portugal. Paulo is visiting professor at the Universidade Europeia, Portugal. He also collaborates in Socius/CSG - Research Centre in Economic and Organizational Sociology (University of Lisbon). Paulo completed his PhD in Management (variant on Marketing) in 2011 at ISEG - Lisbon School of Economics and Management, University of Lisbon, and the 5-year bachelor's in Chemical Engineering, in 1989, at the University of Coimbra, Portugal. His research interests lie in the area of consumer neuroscience, focusing on brand perception and brand meaning, ranging from neuroscientific techniques, like fMRI, EEG, and tDCS/tACS, to qualitative approaches like Grounded Theory, and passing by Semiotics. Modelling neural data with artificial neural networks and other AI methods is also a matter of study. Paulo has been publishing in neuroscience and branding academic journals like Frontiers in Neuroscience, Journal of Product and Brand Management, and Journal of Brand Management. He has been participating in the World Neuromarketing Forum (NMSBA) scientific committee and is one of the founders of the IC MarkTech - International Conference on Marketing and Technologies.

何塞·路易斯·雷斯（José Luís Reis）擁有米尼奧大學（University of Minho）技術與資訊系統的博士學位，並且是波爾圖IPAM的管理與行政專家教授。他是邁亞大學（University of Maia - ISMAI）及ISCAP.IPP的教授。作為波爾圖大學人工智慧與資訊學實驗室（LIACC）的整合研究員，他在多個組織中從事培訓及資訊系統與技術的相關活動，並協調多個國內外的資訊管理、應用行銷及區域戰略規劃項目。他是行銷自動化、人工智慧、擴增與虛擬實境、資訊系統建模、多媒體、遊戲化及資料探勘等領域的科學論文及文章的作者。他是多本書籍的作者及合著者，包括《行銷中的個性化 - 技術與資訊系統》、《農產品行銷 - 基礎與案例研究》、《中小企業的遊戲化模型》、《行銷與智慧技術》及《資訊系統 - 診斷與前景》。

瑪莉莎·德爾·里奧·阿拉胡（Marisa del Río Araujo）是西班牙聖地亞哥德孔波斯特拉大學（University of Santiago de Compostela）商業與行銷系的副教授。她擁有行銷的博士學位，其博士論文獲得西班牙學術與專業行銷協會頒發的年度最佳行銷博士論文獎。她的論文已發表於多本高影響力的國內外期刊，包括Technovation、European Journal of Marketing、Active Learning in Higher Education及European Management Journal，這些期刊在其領域內的全球影響力排名均位於前25%。她專注於多變量研究技術的應用，特別是結構方程系統。如今，她是POSMARK（人員、可持續組織與行銷）研究小組的協調者。她曾擔任USC經濟與商業學院的經濟事務與國際關係副院長，並協調旅遊管理碩士課程，還推出了她所管理的線上行銷碩士課程。

路易斯·保羅·雷斯（Luis Paulo Reis）擁有電機工程學士（5年 - 1993年）、碩士（1995年）及博士（2003年）學位，專攻計算機科學、工業資訊及人工智慧/機器人技術。他是葡萄牙波爾圖大學的副教授及LIACC - 人工智慧與計算機科學實驗室的主任。他是IEEE高級會員，曾擔任葡萄牙機器人學會會長及葡萄牙人工智慧協會副會長，現為APPIA（葡萄牙人工智慧協會）會長。他也是LIACD（人工智慧與數據科學的第一學位）的共同主任。在過去的25年中，他在大學教授人工智慧、智能機器人、多代理系統、模擬與建模、遊戲與互動、教育/嚴肅遊戲及計算機編程等課程。他是15個以上研究項目的主要研究者，並獲得超過60項科學獎項，包括贏得15個以上的RoboCup國際競賽及在ICEIS、Robotica、IEEE ICARSC及ICAART等會議上獲得最佳論文。他指導了22篇博士論文及140篇碩士論文的完成，並正在指導12篇博士論文。他評估了50多個FP6、FP7、Horizon2020、FCT及ANI的項目與提案。他曾在ICAART、ICINCO、LARS/SBR、WAF、IcSports、SYROCO、CLAWAR、WCQR及ECIAIR等多個國際會議上擔任全體演講者。他組織了60多個國際科學活動，參與超過250個科學活動的程序委員會，並編輯了30多本Springer出版的書籍。他在國際會議及期刊上發表了400多篇論文（在SCOPUS或ISI Web of Knowledge中索引）。

何塞·保羅·馬爾基斯·杜斯·桑托斯（José Paulo Marques dos Santos）是邁亞大學商業研究系的副教授，並在波爾圖大學醫學院的實驗生物學單位及LIACC - 人工智慧與計算機科學實驗室擔任研究員。保羅是葡萄牙歐洲大學的訪問教授，並在里斯本大學的經濟與組織社會學研究中心（Socius/CSG）進行合作。保羅於2011年在里斯本經濟與管理學院（ISEG）獲得行銷管理博士學位，並於1989年在科英布拉大學獲得化學工程學士學位。他的研究興趣集中在消費者神經科學領域，專注於品牌感知與品牌意義，涵蓋神經科學技術（如fMRI、EEG及tDCS/tACS）及質性方法（如基礎理論），並涉及符號學。使用人工神經網絡及其他人工智慧方法對神經數據進行建模也是他的研究主題之一。保羅在神經科學及品牌相關的學術期刊上發表文章，如《神經科學前沿》（Frontiers in Neuroscience）、《產品與品牌管理期刊》（Journal of Product and Brand Management）及《品牌管理期刊》（Journal of Brand Management）。他參與了世界神經行銷論壇（NMSBA）的科學委員會，並是IC MarkTech（國際行銷與技術會議）的創始成員之一。