Marketing and Smart Technologies: Proceedings of Icmarktech 2022, Volume 1

José Luís Reis, PhD in Technologies and Information Systems from the University of Minho and Professor with the title of specialist in Management and Administration by IPAM - Porto. He is a Professor at University of Maia - ISMAI and ISCAP.IPP. Integrated Researcher in LIACC - Laboratory of Artificial Intelligence and Informatics of the University of Porto. It carries out activities in the area of training and information systems and technologies in various organizations, coordinating various national and international projects in the area of information management, applied marketing and strategic regional planning. He is the author of scientific papers and articles in the fields of marketing automation, artificial intelligence, augmented and virtual reality, information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely "Personalization in Marketing - Technologies and Information Systems", "Marketing in agri-food - fundamentals and case studies", "Gamification Model for SMEs", "Marketing and Smart Technologies", and "Information Systems - Diagnostics and Prospectives".

Marisa del Río Araujo is Associate Professor in the Business and Marketing Department of the University of Santiago de Compostela (Spain). She has a PhD in Marketing. Her doctoral thesis received the Annual Award Best Doctoral Thesis in Marketing in Spain - granted by the Spanish Association of Academic and Professional Marketing. Her papers have been published in high-impact national and international journals. Among others, Technovation, European Journal of Marketing, Active Learning in Higher Education or European Management Journal, ranked by the Journal Citation Report within the 25% of journals with the highest global impact in its areas. She is specialized in the use of multivariate research techniques, fundamentally, Structural Equation Systems. Nowadays, she is the coordinator of the researchgroup POSMARK (PEOPLE, SUSTAINABLE ORGANIZATIONS AND MARKETING). She has been Vice Dean of Economic Affairs and International Relations at the USC Faculty of Economics and Business. She has coordinated the Master in Tourism Management and has launched the Master in Online Marketing, which she manages.

Luis Paulo Reis has BSc (5 years - 1993), MSc (1995) and PhD (2003) degrees in Electrotechnical Engineering (with specializations in Computer Science, Industrial Informatics and Artificial Intelligence/Robotics). He is an Associate Professor at the University of Porto in Portugal and Director of LIACC - Artificial Intelligence and Computer Science Laboratory. He is an IEEE Senior Member and he was president of the Portuguese Society for Robotics and vice-president of the Portuguese Association for Artificial Intelligence. He is the President of APPIA - Portuguese Association for Artificial Intelligence. He is also Co-Director of LIACD - First Degree in Artificial Intelligence and Data Science. During the last 25 years, he has lectured courses, at the University, on Artificial Intelligence, Intelligent Robotics, Multi-Agent Systems, Simulation and Modelling, Games and Interaction, Educational/Serious Games and Computer Programming. He was the principal investigator of more than 15 research projects in those areas. He won more than 60 scientific awards including wining more than 15 RoboCup international competitions and best papers at conferences such as ICEIS, Robotica, IEEE ICARSC and ICAART. He supervised 22 PhD and 140MSc theses to completion and is supervising 12 PhD theses. He evaluated more than 50 projects and proposals for FP6, FP7, Horizon2020, FCT, and ANI. He was a plenary speaker at several international conferences such as ICAART, ICINCO, LARS/SBR, WAF, IcSports, SYROCO, CLAWAR, WCQR and ECIAIR. He organized more than 60 international scientific events, belonged to the Program Committee of more than 250 scientific events and edited more than 30 Springer volumes. He is the author of more than 400 publications in international conferences and journals (indexed at SCOPUS or ISI Web of Knowledge).

José Paulo Marques dos Santos is an Associate Professor at the Dept. of Business Studies, University of Maia, a researcher at the Unit of Experimental Biology, Faculty of Medicine, and at LIACC - Artificial Intelligence and Computer Science Lab, both in the University of Porto, Portugal. Paulo is visiting professor at the Universidade Europeia, Portugal. He also collaborates in Socius/CSG - Research Centre in Economic and Organizational Sociology (University of Lisbon). Paulo completed his PhD in Management (variant on Marketing) in 2011 at ISEG - Lisbon School of Economics and Management, University of Lisbon, and the 5-year bachelor's in Chemical Engineering, in 1989, at the University of Coimbra, Portugal. His research interests lie in the area of consumer neuroscience, focusing on brand perception and brand meaning, ranging from neuroscientific techniques, like fMRI, EEG, and tDCS/tACS, to qualitative approaches like Grounded Theory, and passing by Semiotics. Modelling neural data with artificial neural networks and other AI methods is also a matter of study. Paulo has been publishing in neuroscience and branding academic journals like Frontiers in Neuroscience, Journal of Product and Brand Management, and Journal of Brand Management. He has been participating in the World Neuromarketing Forum (NMSBA) scientific committee and is one of the founders of the IC MarkTech - International Conference on Marketing and Technologies.

José Luís Reis，擁有米尼奧大學的科技與資訊系統博士學位，並且是IPAM - 波爾圖的管理與行政專家教授。他是邁亞大學（University of Maia - ISMAI）及ISCAP.IPP的教授，也是波爾圖大學人工智慧與資訊學實驗室（LIACC）的整合研究員。他在多個組織中從事培訓及資訊系統與技術的相關活動，並協調多個國內外的資訊管理、應用行銷及戰略區域規劃項目。他是行銷自動化、人工智慧、擴增實境與虛擬實境、資訊系統建模、多媒體、遊戲化及資料探勘等領域的科學論文及文章的作者。他是多本書籍的作者及合著者，包括《行銷中的個性化 - 科技與資訊系統》、《農食品行銷 - 基礎與案例研究》、《中小企業的遊戲化模型》、《行銷與智慧科技》及《資訊系統 - 診斷與前瞻》。

Marisa del Río Araujo是西班牙聖地亞哥德孔波斯特拉大學商業與行銷系的副教授。她擁有行銷博士學位，其博士論文獲得西班牙學術與專業行銷協會頒發的年度最佳行銷博士論文獎。她的論文已發表於多本高影響力的國內外期刊，包括Technovation、European Journal of Marketing、Active Learning in Higher Education及European Management Journal，這些期刊在其領域內的全球影響力排名中均位於前25%。她專精於多變量研究技術，特別是結構方程系統。如今，她是POSMARK（人員、可持續組織與行銷）研究小組的協調者。她曾擔任USC經濟與商業學院的經濟事務與國際關係副院長，並協調旅遊管理碩士課程，還推出了她所管理的線上行銷碩士課程。

Luis Paulo Reis擁有電機工程學士（5年 - 1993年）、碩士（1995年）及博士（2003年）學位，專業領域包括計算機科學、工業資訊學及人工智慧/機器人技術。他是葡萄牙波爾圖大學的副教授及LIACC - 人工智慧與計算機科學實驗室的主任。他是IEEE的高級會員，曾擔任葡萄牙機器人學會會長及葡萄牙人工智慧協會副會長。他是APPIA - 葡萄牙人工智慧協會的會長，也是LIACD - 人工智慧與資料科學學士學位的共同主任。在過去的25年中，他在大學教授人工智慧、智能機器人、多代理系統、模擬與建模、遊戲與互動、教育/嚴肅遊戲及計算機程式設計等課程。他是15個以上研究項目的主要研究者，並獲得超過60項科學獎項，包括贏得15個以上的RoboCup國際競賽及在ICEIS、Robotica、IEEE ICARSC及ICAART等會議上獲得最佳論文。他指導了22篇博士論文及140篇碩士論文的完成，並正在指導12篇博士論文。他評估了50個以上的FP6、FP7、Horizon2020、FCT及ANI的項目與提案。他曾在ICAART、ICINCO、LARS/SBR、WAF、IcSports、SYROCO、CLAWAR、WCQR及ECIAIR等多個國際會議上擔任全體演講者。他組織了60多個國際科學活動，並參與超過250個科學活動的程序委員會，編輯了30多本Springer出版的書籍。