E-Commerce Industry Chain: Theory and Practice

Dr. Qinghong Shuai is currently a professor in the School of Economic Information Engineering, Southwestern University of Finance and Economics. He is a member of the Ministry of Education of e-commerce speciality teaching steering committee, an expert of the China e-commerce association electronic financial industry association, the Chinese society of information economy of the sichuan branch of e-commerce, e-commerce association expert group deputy head of sichuan province, sichuan province software industry association, deputy director, and director of the electronic commerce and electronic government affairs branch, Chengdu government specially engaged e-commerce expert.

His research interests include e-commerce and payment and settlement, network finance and e-banking, project management and practice, etc. He has presided over and participated in more than ten projects of national Social Science project, Ministry of Education project, People's Bank of China project, China Union Pay project and China Payment and Clearing Association project. He has published more than thirty articles and more than ten monographs and textbooks. He cooperates with the Payment and Settlement Department of the People's Bank of China and the General Clearing Center of the People's Bank of China to build the China Payment System Research Center and serves as the director of the Payment Theory Research Department.

In 2012, "Establishing the Brand of Electronic Payment Discipline and leading the Innovation of E-commerce Talent Training Mode with Distinctive Financial Characteristics in China" was declared the first prize of Excellent Teaching Achievement Award of Sichuan Province. Electronic Payment and Settlement was awarded the 2009-2012 Excellent Textbook by Dongbei University of Finance and Economics Press, etc.

Dr. Zhongjun Li is an associate professor and master supervisor at school of Economic And Information Engineering, SwUFE. His main area of study are e-commerce, electronic payment, network marketing, and financial informatization. From 2009 to 2011, he was awarded the "Innovation, Creativity and Entrepreneurship" Challenge for National College Students in E-commerce with outstanding contributions of two hundred outstanding instructor.

Dr. Yun Zhang, lecturer, Department of E-commerce, School of Economic Information Engineering, Southwestern University of Finance and Economics. In 2018, he received his PhD degree in management from Southwestern University of Finance and Economics, and obtained the government-sponsored qualification of China Scholarship Council. From 2016 to 2018, he received a two-year joint training in the Business School of The University of Queensland, Australia. Zhang Yun is mainly engaged in research and teaching in the fields of e-commerce, social commerce, social network, Internet finance, network marketing and sharing economy. As the principal or research backbone, Zhang Yun presided and participated in a number of basic scientific research projects of central universities.

蔡青紅博士目前是西南財經大學經濟信息工程學院的教授。他是教育部電子商務專業教學指導委員會的成員，中國電子商務協會電子金融行業協會的專家，四川省電子商務學會信息經濟分會的成員，四川省電子商務協會專家組副組長，四川省軟件行業協會副主任，以及成都市政府特聘電子商務專家。

他的研究興趣包括電子商務和支付結算、網絡金融和電子銀行、項目管理和實踐等。他主持和參與了國家社會科學項目、教育部項目、中國人民銀行項目、中國銀聯項目和中國支付清算協會項目等十多個項目。他發表了三十多篇文章和十多本專著和教材。他與中國人民銀行支付結算部門和中國人民銀行總清算中心合作建立了中國支付系統研究中心，並擔任支付理論研究部主任。

2012年，《在中國建立電子支付學科品牌，引領具有金融特色的電子商務人才培養模式創新》獲得四川省優秀教學成果獎一等獎。《電子支付與結算》獲得東北財經大學出版社2009-2012年優秀教材等獎項。

李中軍博士是西南財經大學經濟信息工程學院的副教授和碩士生導師。他的主要研究領域包括電子商務、電子支付、網絡營銷和金融信息化。2009年至2011年，他以優秀指導教師的貢獻獲得了全國大學生電子商務“創新、創意和創業”挑戰賽的兩百名優秀指導教師獎。

張雲博士是西南財經大學經濟信息工程學院電子商務系的講師。2018年，他在西南財經大學獲得管理學博士學位，並獲得中國獎學金委員會的政府資助資格。2016年至2018年，他在澳大利亞昆士蘭大學商學院進行了為期兩年的聯合培訓。張雲主要從事電子商務、社交商務、社交網絡、互聯網金融、網絡營銷和共享經濟等領域的研究和教學。作為負責人或研究骨幹，張雲主持和參與了多個中央高校的基礎科學研究項目。