Introduction to E-Commerce (電子商務入門)

Qin, Zheng, Wang, Guolong, Deng, Wanqiu

Introduction to E-Commerce
  • 出版商: Springer
  • 出版日期: 2025-02-13
  • 售價: $4,380
  • 貴賓價: 9.5 折 $4,161
  • 語言: 英文
  • 頁數: 761
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 9819777895
  • ISBN-13: 9789819777891
  • 相關分類: 電子商務 E-commerce

    • 尚未上市，無法訂購

相關主題

商品描述

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.

商品描述(中文翻譯)

本書匯集了中國及全球電子商務發展中的新趨勢、新知識、新方法和新工具，並從電子商務基本知識和電子商務文化的角度恰當地闡述了電子商務的基本概念和文化概念。書中介紹了涉及的關鍵技術，包括電子商務支持、支付和安全等。此書強調了應用心理學在商業活動中對電子商務的實際應用，並以典型案例闡述了電子商務的系統結構、交易模式和決策策略範式。本書幫助讀者理解電子商務的基本概念、最新知識及其發展方式。本書詳細闡述了理論、具體工具、方法和實踐經驗，可作為電子商務課程的教科書或專業書籍，也可作為對電子商務感興趣的讀者的參考書。

作者簡介

Dr. Qin Zheng, second-level professor, is Professor of the School of Information Science and Technology of Tsinghua University, Doctoral Supervisor, Deputy Director of the E-commerce Teaching Steering Committee of the Ministry of Education, Director of the E-commerce Teaching and teaching materials Research Center of colleges and universities, Chairman of the National E-commerce Education Development Alliance, and won the title of Beijing Famous Teacher. He presided over the completion of national 973 major scientific research projects, scientific and technological research projects, and national exploration projects. It won the gold medal of the 43rd 44th Geneva International Invention Exhibition, 3 first prizes of science and technology awards of the Ministry of Education, 28 national invention patents, published more than 10 academic works, and e-commerce courses won national quality courses. It has trained more than 100 postdocs, doctors and postgraduates.

Dr. Wang Guolong is Assistant Professor, School of Information Technology and Management, University of International Business and Economics. He has published more than 10 academic works in computer science. He has participated in the writing of several e-commerce textbooks and works.

Dr. Deng Wanqiu currently holds the position of Head of the Secretariat at the National E-commerce Education Development Alliance and the secretariat of Digital Economy Committee of Sichuan Higher Education Society, where she has actively contributed to numerous research projects. Her achievements include the completion of the Sichuan Province payment industry development report, China--five Central Asian cross-border e-commerce development report, and various other industry research reports. Furthermore, she is credited with 3 utility model patents, 12 computer software works, and has made significant contributions to over 10 academic works.

Dr. Hao Yanli is mainly engaged in research and application on new drug delivery systems and pharmaceutical e-commerce, and she is currently the deputy head of the Secretariat of the National E-commerce Education Development Alliance. She has led and participated in multiple research projects, published over 30 papers.

作者簡介(中文翻譯)

秦政博士，二級教授，為清華大學資訊科學與技術學院教授、博士生導師，教育部電子商務教學指導委員會副主任，國內高校電子商務教學與教材研究中心主任，全國電子商務教育發展聯盟主席，並獲得北京市名師稱號。他主持完成了國家973重大科研項目、科技研究項目及國家探索項目，並在第43屆和第44屆日內瓦國際發明展中獲得金獎，獲得教育部科技獎三項一等獎，擁有28項國家發明專利，發表學術著作超過10部，電子商務課程獲得國家優質課程稱號，培養了超過100名博士後、博士及研究生。

王國龍博士為國際商務與經濟大學資訊技術與管理學院助理教授。他在計算機科學領域發表了超過10部學術著作，並參與了多部電子商務教科書及著作的編寫。

鄧婉秋博士目前擔任全國電子商務教育發展聯盟秘書處負責人及四川省高等教育學會數字經濟委員會秘書處成員，積極參與多項研究項目。她的成就包括完成四川省支付產業發展報告、中國—五個中亞國家跨境電子商務發展報告及其他多項行業研究報告。此外，她擁有3項實用新型專利、12部計算機軟體著作，並對超過10部學術著作做出了重要貢獻。

郝燕莉博士主要從事新藥傳遞系統及藥品電子商務的研究與應用，目前擔任全國電子商務教育發展聯盟秘書處副負責人。她主導並參與了多項研究項目，發表了超過30篇論文。

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