The Psychology Behind Design: A Marketing Perspective

Dr Jeongmin Lee is a Professor of Design at Gachon University in South Korea, where she specializes in Design Psychology. She holds an interdisciplinary academic background, including a Ph.D. in Spatial Design from Hongik University, a Master's Degree in Art History from Tufts University, and a Bachelor's Degree in Psychology from Seoul National University.

Throughout her career, Dr Lee has contributed to the field of Design Psychology by publishing extensive research papers. She has published in journals such as Journal of Retailing and Consumer Services, International Journal of Design, Journal of Interior Design, and Asia Pacific Journal of Tourism Research, among others. Her academic focus also extends into applied realms, having led multiple projects commissioned by various governmental bodies. These include the Ministry of Trade, Industry and Energy, the Ministry of Culture, Sports and Tourism, as well as the regional governments of Gyeonggi-do and Seongnam City. In addition to her teaching and research roles, Dr Lee is a respected member of the Korean Institute of Spatial Design's Editorial Board. She is regularly sought out for her expert opinion and has held advisory positions on several design-related committees for local governments.

Dr Wujin Chu is a Professor of Marketing at Seoul National University, College of Business Administration in South Korea. He graduated from Seoul National University with a BA in business administration and the Wharton School, University of Pennsylvania with a Ph.D. in marketing. He has worked as Assistant Professor at MIT and Visiting Associate Professor at UC Berkeley. He has published numerous articles in major management journals such as Journal of Marketing, Journal of Marketing Research, and Organization Science. In 2003, he was cited by Journal of Marketing Education as the second-ranked professor in all of Asia-Pacific for his research performance. He was also awarded the prestigious JIBS Decade Award by the Academy of International Business in 2010. He is well-known globally as an expert in the automobile industry and has worked as a researcher at MIT's International Motor Vehicle Program.

Dr Chris Baumann is a Professor in Business at Macquarie University, Sydney, Australia, and a Visiting Professor at Osaka University in Japan. His research is on Services Marketing with a focus on managing the frontlines, on music with a focus on the necro-branding of Elvis Presley, and on competitiveness, where he co-introduced Brand Competitiveness and Competitive Productivity (CP). Baumann has published in journals such as Journal of Business Research, Journal of Services Marketing, Journal of Brand Management, European Journal of Marketing, Journal of Retailing and Consumer Services, Journal of Strategic Marketing, and International Journal of Hospitality Management, among others. He has been awarded for excellence in his research and teaching, including from the Carrick Institute of Education in Australia for his enthusiastic approach to education and from the Academy of International Business (AIB) as an outstanding reviewer. He is also the recipient of Emerald Literati Awards and the best paper award from The Western Decision Sciences Institute (WDSI) for his research. Chris serves on the review board of FT50 and other top-ranked publications, and he looks back on extensive teaching experience worldwide: in Canada, Denmark, Hong Kong, South Korea, Singapore, Vietnam, and of course, Australia. He received his doctorate from Macquarie University after postgraduate and undergraduate studies in Canada (MBA from Simon Fraser University, SFU) and Switzerland. Prior to academic life, Chris worked in the Swiss banking sector.

李貞敏博士是韓國嘉泉大學的設計學教授，專攻設計心理學。她擁有跨學科的學術背景，包括韓國弘益大學的空間設計博士學位、塔夫茨大學的藝術史碩士學位和首爾大學的心理學學士學位。

李博士在職業生涯中通過發表大量研究論文為設計心理學領域做出了貢獻。她在《零售與消費者服務期刊》、《國際設計期刊》、《室內設計期刊》和《亞太旅遊研究期刊》等期刊上發表過文章。她的學術重點還延伸到應用領域，曾領導多個由各級政府委託的項目，包括韓國貿易工業能源部、文化體育觀光部以及京畿道和城南市的地方政府。除了教學和研究工作外，李博士還是韓國空間設計學會編輯委員會的尊敬成員。她經常被請求提供專業意見，並在地方政府的多個與設計相關的委員會擔任顧問職務。

朱宇進博士是韓國首爾大學商學院的市場營銷學教授。他畢業於首爾大學，獲得工商管理學士學位，並在賓夕法尼亞大學華頓商學院獲得市場營銷學博士學位。他曾在麻省理工學院擔任助理教授，並在加州大學伯克利分校擔任訪問副教授。他在《市場營銷期刊》、《市場營銷研究期刊》和《組織科學期刊》等主要管理期刊上發表了大量文章。2003年，他在《市場營銷教育期刊》中被評為亞太地區研究表現第二名的教授。他還於2010年獲得國際商業學院頒發的著名JIBS十年獎。他在全球范圍內以汽車行業專家而聞名，曾在麻省理工學院的國際汽車計劃中擔任研究員。

克里斯·鮑曼博士是澳大利亞悉尼麥覺理大學的商學教授，也是日本大阪大學的客座教授。他的研究方向是服務營銷，專注於管理前線、音樂（以維斯利·普雷斯利的死後品牌為重點）和競爭力（其中他共同引入了品牌競爭力和競爭生產力）。鮑曼在《商業研究期刊》、《服務營銷期刊》、《品牌管理期刊》、《歐洲營銷期刊》、《零售與消費者服務期刊》、《戰略營銷期刊》和《國際酒店管理期刊》等期刊上發表了文章。他因其研究和教學的卓越表現而獲得了多項獎項，包括澳大利亞卡里克教育研究所對他熱情教育方法的肯定，以及國際商業學會（AIB）對他作為優秀評審人的肯定。他還獲得了Emerald Literati獎和西部決策科學研究所（WDSI）的最佳論文獎。克里斯在FT50和其他排名靠前的出版物的審稿委員會上任職，並擁有豐富的全球教學經驗，包括在加拿大、丹麥、香港、韓國、新加坡、越南和澳大利亞等地。他在加拿大（西蒙菲莎大學）和瑞士進行了研究生和本科學習，並在麥覺理大學獲得博士學位。在學術生涯之前，克里斯在瑞士銀行業工作。