Data-Driven Decision Making
暫譯: 數據驅動的決策制定
Poulose, Jeanne, Sharma, Vinod, Maheshkar, Chandan
- 出版商: Palgrave MacMillan
- 出版日期: 2024-07-28
- 售價: $7,920
- 貴賓價: 9.5 折 $7,524
- 語言: 英文
- 頁數: 237
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 9819729017
- ISBN-13: 9789819729012
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商品描述
This book delves into contemporary business analytics techniques across sectors for critical decision-making. It combines data, mathematical and statistical models, and information technology to present alternatives for decision evaluation. Offering systematic mechanisms, it explores business contexts, factors, and relationships to foster competitiveness. Beyond managerial perspectives, it includes contributions from professionals, academics, and scholars worldwide, delivering comprehensive knowledge and skills through diverse viewpoints, cases, and applications of analytical tools. As an international business science reference, it targets professionals, academics, researchers, doctoral scholars, postgraduate students, and research organizations seeking a nuanced understanding of modern business analytics.
商品描述(中文翻譯)
本書深入探討當代商業分析技術在各行各業中的應用，以支持關鍵決策。它結合了數據、數學和統計模型以及資訊科技，提供決策評估的替代方案。透過系統化的機制，本書探索商業背景、因素和關係，以促進競爭力。除了管理層的觀點外，還包括來自全球專業人士、學者和研究者的貢獻，通過多元的觀點、案例和分析工具的應用，提供全面的知識和技能。作為國際商業科學的參考資料，本書的目標讀者包括專業人士、學者、研究者、博士生、研究生以及尋求對現代商業分析有深入理解的研究機構。
作者簡介
Dr. Jeanne Poulose is an Associate Professor of Management at the School of Business and Management, CHRIST (Deemed to be University), Delhi NCR, India. She has an MBA, M. Phil, and PhD in Management. She has around 22 years of Industry-Academic experience in the retail, banking, and educational sectors. She teaches Organisational Behaviour, HR Metrics and Analytics, Agile HR and IHRM.
Dr. Vinod Sharma, an Associate Professor of Management at Symbiosis Centre for Management and Human Resource Development (SCMHRD) in Pune, boasts 23 years of rich experience spanning academia and industry. His diverse management roles equip him to excel as both a researcher and instructor. Dr. Sharma's expertise lies in Marketing Research & Analytics, Marketing Strategy, and Consumer Behaviour. With over 85 authored papers and 3 completed international projects, he's a prolific academician. Additionally, he has facilitated numerous management development programs for prestigious organizations such as IOC, NIBSCOM, MSME, and FIEO.
Dr. Chandan Maheshkar has 14 years of experience in management education and research. He is associated with several management institutes in central India including the University of Indore in various capacities. As a Senior Consultant, he has served the Centre for Internal Quality Assurance (CIQA), Madhya Pradesh Bhoj (Open) University, Bhopal, India. In 2014, the University of Indore awarded him the Golden Jubilee Research Scholarship. Business education, HRD, and Cross-Culture Business are his core areas of research interests.
作者簡介(中文翻譯)
珍妮·普洛斯博士是印度德里國家首都區基督教大學（被認定為大學）商業與管理學院的管理學副教授。她擁有工商管理碩士（MBA）、哲學碩士（M. Phil）和管理學博士（PhD）學位。她在零售、銀行和教育領域擁有約22年的產業與學術經驗。她教授組織行為學、人力資源指標與分析、敏捷人力資源管理（Agile HR）及國際人力資源管理（IHRM）。
維諾德·夏爾瑪博士是印度浦那的辛比奧西斯管理與人力資源發展中心（SCMHRD）的管理學副教授，擁有23年的豐富學術與產業經驗。他多樣的管理角色使他能夠在研究和教學上都表現出色。夏爾瑪博士的專長包括市場研究與分析、行銷策略和消費者行為。他已發表超過85篇論文並完成3個國際項目，是一位多產的學者。此外，他還為印度石油公司（IOC）、國家小型企業發展公司（NIBSCOM）、中小企業部（MSME）和印度出口組織（FIEO）等知名機構舉辦了多個管理發展計劃。
昌丹·馬赫斯卡博士在管理教育和研究方面擁有14年的經驗。他與印度中部的多所管理學院有關聯，包括印多爾大學，擔任多種職位。作為高級顧問，他曾服務於印度博帕爾的中央內部質量保證中心（CIQA），以及馬迪亞 Pradesh Bhoj（開放）大學。2014年，印多爾大學授予他金禧研究獎學金。他的研究興趣核心領域包括商業教育、人力資源發展（HRD）和跨文化商業。
