Principles of Economics, 10/e (AE-Paperback)

Overview
Gain a strong foundation in economics with today's most popular economics text, trusted by students like you worldwide -- Mankiw’s PRINCIPLES OF ECONOMICS, 10E. Using a clear, inviting writing style, this edition focuses exclusively on content to help you better understand the world and economy in which you live. You become a more astute participant in today's economic environment as you learn the potential and limits of economic policy. The latest examples and learning features clarify and bring economic principles to life as author Gregory Mankiw puts himself in the position of someone seeing economics for the first time. Dr. Mankiw's goal is to emphasize the material you will find most relevant and interesting as you study economics. MindTap digital resources, Aplia digital homework solution and author videos are also available to help you further master key economic principles.

What's New

• ENHANCED INTERACTIVE EBOOK STRENGTHENS THE ECONOMIC LEARNING EXPERIENCE. The interactive eReader for this edition does much more than simply offer words on a digital device. Students can search, highlight text, take notes and interact directly with complex figures. The eReader also supports media from Cengage Learning or third-party media providers, such as YouTube. In addition, this resource is now more accessible to visually-impaired students with new alternative text added to all images and tables in every chapter.
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).
• "CONCEPT CLIPS" HELP STUDENTS MASTER ECONOMICS TERMS. These high energy videos, embedded throughout the interactive eBook, address the known student challenge of understanding economics terminology when initially introduced to the subject matter. Developed by Professor Mike Brandl of Rice University, these concept-based animations provide students with memorable context to the key terminology required for your introductory economics course.
• Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST INSIGHTS FROM LEADING ECONOMISTS. This current feature focuses on the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and explain whether they agree with it, disagree with it or are uncertain. These diverse opinions clearly demonstrate how economists are often united, divided or simply don’t know what to think.
• UPDATED MINDTAP ONLINE RESOURCES OFFER TODAY'S MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATION. Powerful student-focused content responds to the individualized needs of each introductory economics student with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. As instructor, you have the flexibility to customize your course with publisher-provided content, your own material or third-party resources.
• UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS INTERACTIVE DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets within MindTap.
• TIMELY "VIDEO PROBLEM WALK-THROUGHS" HELP STUDENTS OVERCOME ROADBLOCKS IN LEARNING. This popular learning resource shows students how to solve economics questions from start to finish. These videos tackle common challenges and stumbling blocks students frequently face when working through assignments. These concise videos support the student in that moment, which is not always during your office hours, when they are puzzled and most teachable. Walk-Through Videos are an ideal resource for this "twelve o’clock hour" dilemma.
• CURRENT "VIDEO APPLICATIONS" FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author Gregory Mankiw uses these unique videos to introduce important themes in every chapter. He immediately engages students with an emphasis on the real-world importance of the economic principles that appear in the upcoming chapter. These videos prompt a better understanding of how economics relate to students' day-to-day lives and the world around them.
• EXPANDED VIDEO LESSONS WITH QUICK QUIZZES FOR ECONOMICS HIGHLIGHT THE UNIQUE MANKIW APPROACH. This assignable video series within MindTap supports students as they prepare for class and study for exams. Updated, engaging videos offer an alternative to reading the text and are divided into convenient segments that allow students to focus only on concepts they find most challenging. Fresh examples and student-oriented language reinforce the approach in Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
• ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR SUCCESS ON IMPORTANT TESTS. This effective, digital test preparation tool within MindTap provides students with more than 3,900 current, test questions. More than half of these questions offer corresponding Quick Coach videos to support students at their most teachable moments, when they are confused or unsure about the answer to a question. This proven resource is highly effective in preparing students for high-stakes tests and is shown to positively impact cumulative course results.
• INTERACTIVE POWERPOINT® PRESENTATIONS EASE YOUR COURSE PREPARATION WHILE INCREASING STUDENT INVOLVEMENT. Current chapter-by-chapter slides organize lecture points into sections that students can easily digest. These updated PowerPoint® slides animate graphs the way you might draw them and include Student Note Prompt handouts to facilitate effective note-taking without distracting students from active participation in class.
• GRAPH BUILDER MOVES STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, these interactive exercises in MindTap help students understand complex graphs by decomposing a graph into finite steps that build upon one another. Students then practice graphing by drawing a similar scenario from scratch. This drawing method supports the valuable kinesthetic learning approach -- all within the context of the interactive eBook.
• AN UPDATED "EXPLORE MINDTAP FOR MANKIW 10E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO MAXIMIZE MINDTAP. You can assign this short video-based exercise to show each student how to best use MindTap to support their learning efforts, starting on the first day of class. This video tutorial provides a quick understanding of the numerous student resources available with this edition. The video highlights the advantages of MindTap resources such as the interactive eReader, StudyHub, Aplia Homework and Graph Builder.
• EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 13), the markets for the factors of production (Ch. 19), income inequality and poverty (Ch. 21), measuring a nation’s income (Ch. 24), measuring the cost of living (Ch. 25), production and growth (Ch. 26), and unemployment (Ch. 29).