Principles of Economics, 9/e (Paperback)
暫譯: 經濟學原理，第9版（平裝本）

N. Gregory Mankiw

Principles of Economics, 9/e (Paperback)

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Overview
Provide an inviting, superbly written introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. The most widely-used learning solution in economics classrooms worldwide, written by acclaimed author and economist Gregory Mankiw, PRINCIPLES OF ECONOMICS, 9E focuses on the most important economic principles to avoid overwhelming students with excessive detail. Extensive updates, relevant contemporary examples and carefully crafted content present the understanding your students need at key moments in your course. This edition works seamlessly with the latest MindTap digital course solutions and powerful student-focused resources, featuring the highly acclaimed Graph Builder and enhanced Adaptive Test Prep. A team of award-winning teaching economists have further strengthened this edition's leading ancillary support with more relevance, engagement, and interactive learning opportunities

  • What's New
    • EXPANDED VIDEO LECTURE SERIES LESSONS WITH QUICK QUIZZES IN MINDTAP REFLECT THE UNIQUE MANKIW APPROACH. This new assignable video series supports students both as they prepare for class and as they prepare for exams. The engaging videos offer an alternative to reading the text and are appropriately divided into manageable segments that allow students to focus only on concepts they find most challenging. Fresh examples are seamlessly aligned to the approach and student-oriented language of Mankiw's printed book. Brief quizzes evaluate understanding as students progress through the videos.
    • EXPLORE MINDTAP FOR MANKIW 9E: A VIDEO TUTORIAL" SHOWS STUDENTS HOW TO UTILIZE MINDTAP MOST EFFECTIVELY. This short video-based exercise is assignable and the perfect primer to maximize each student’s effectiveness in using MindTap starting on the first day of class. This video tutorial supports your students with a quick understanding of the multitude of student-focus resources available to them in this edition. The video efficiently highlights the advantages of MindTap, including the interactive eReader, StudyHub, Adaptive Test Prep and Graph Builder.
    • Updated "ASK THE EXPERTS" BOXES HIGHLIGHT THE LATEST OPINIONS FROM THE WORLD’S MOST PROMINENT ECONOMISTS. This updated learning feature highlights the IGM Economics Experts Panel, a longitudinal survey of several dozens of the world’s most prominent economists. Every few weeks these experts review a proposition and respond whether they agree with it, disagree with it, or are uncertain. The insights from this feature demonstrate for your students numerous situations when economists are united, divided, or simply don’t know what to think.
    • UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review," and "Problems and Applications" now reflect this edition’s most recent content updates. The "Chapter Quick Quizzes" and "Problems and Applications" are completely digitized in MindTap and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap only.
    • EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect today's latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), the markets for the factors of production (Ch. 18), income inequality and poverty (Ch. 20), measuring a nation’s income (Ch. 23), measuring the cost of living (Ch. 24), production and growth (Ch. 25), and unemployment (Ch. 28).
    • NUMEROUS NEW AND UPDATED "IN THE NEWS," "FYI," AND "CASE STUDY" FEATURES HIGHLIGHT RECENT AND SIGNIFICANT ECONOMIC EVENTS. You and your students stay up to date on the today’s most recent economic changes and developments as these features highlight events that have made headlines. Engaging explanations detail the significant of these developments on economic decisions today.
    • MINDTAP PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING TODAY. Powerful student-focused resources within MINDTAP respond to the individualized needs of introductory economics students with a prescribed learning path, graph building tools, engaging multimedia resources and test preparation tools. MINDTAP gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials.
    • UPDATED BEST-SELLING ONLINE HOMEWORK SOLUTION -- APLIA IN MINDTAP -- NOW OFFERS MORE. The 9th Edition question sets are completely redesigned to more closely align to this edition’s Problems and Application questions at the end of each chapter. Updated technology also now offers an optimized mobile experience on the iPad with improved graphing tool precision and better functionality for your and your students' convenience.

商品描述(中文翻譯)

**概述**
提供一個引人入勝、寫作精湛的經濟學介紹，使各類學生能夠快速掌握經濟概念並建立堅實的基礎。由著名作家及經濟學家 Gregory Mankiw 所撰寫的《經濟學原理，第9版》（PRINCIPLES OF ECONOMICS, 9E）是全球經濟學教室中最廣泛使用的學習解決方案，專注於最重要的經濟原則，以避免讓學生因過多細節而感到不知所措。廣泛的更新、相關的當代範例以及精心設計的內容，提供學生在課程關鍵時刻所需的理解。本版與最新的 MindTap 數位課程解決方案及強大的以學生為中心的資源無縫整合，特色包括備受讚譽的 Graph Builder 和增強的自適應測試準備。一組獲獎的教學經濟學家進一步加強了本版的輔助支持，提供更多的相關性、參與感和互動學習機會。

- **新內容**
- **擴展的視頻講座系列課程，搭配 MindTap 中的快速測驗，反映出獨特的 Mankiw 方法。** 這個新的可指派視頻系列支持學生在準備上課和考試時。引人入勝的視頻提供了閱讀文本的替代方案，並適當地劃分為可管理的段落，讓學生專注於他們認為最具挑戰性的概念。新鮮的範例與 Mankiw 印刷書籍的方法和以學生為中心的語言無縫對接。簡短的測驗在學生觀看視頻的過程中評估理解程度。
- **探索 MindTap for Mankiw 9E: 一個視頻教程** 向學生展示如何最有效地利用 MindTap。這個短視頻基礎的練習是可指派的，並且是最大化每位學生在課堂第一天使用 MindTap 效率的完美入門。這個視頻教程幫助學生快速了解本版中可用的多種以學生為中心的資源。視頻有效地突顯了 MindTap 的優勢，包括互動式電子閱讀器、StudyHub、自適應測試準備和 Graph Builder。
- **更新的「向專家提問」框突出世界上最著名經濟學家的最新意見。** 這個更新的學習功能突顯了 IGM 經濟學專家小組，這是一項對數十位世界上最著名經濟學家的縱向調查。每幾週，這些專家會審查一個命題並回應他們是否同意、不同意或不確定。這個功能的見解向學生展示了經濟學家在許多情況下的共識、分歧或不知所措。
- **更新的章節結尾材料提供無價的印刷練習加上數位支持。** 「章節快速測驗」、「回顧問題」和「問題與應用」現在反映了本版最新的內容更新。「章節快速測驗」和「問題與應用」在 MindTap 中完全數位化，並且可以完全評分。「問題與應用」也僅在 MindTap 中以算法集的形式提供。
- **廣泛更新的相關當前經濟主題涵蓋最新的發展問題。** 許多章節反映了當今的最新發展。最全面的更新包括稅制設計（第12章）、生產要素市場（第18章）、收入不平等與貧困（第20章）、衡量國家收入（第23章）、衡量生活成本（第24章）、生產與增長（第25章）以及失業（第28章）。
- **許多新的和更新的「新聞」、「資訊」和「案例研究」功能突顯近期和重要的經濟事件。** 您和您的學生將隨時了解當今最新的經濟變化和發展，因為這些功能突顯了引起頭條新聞的事件。引人入勝的解釋詳細說明了這些發展對當前經濟決策的重要性。
- **MindTap 提供當今教育出版界最先進的數位課程解決方案。** MindTap 中強大的以學生為中心的資源回應了初級經濟學學生的個性化需求，提供規劃的學習路徑、圖表構建工具、引人入勝的多媒體資源和測試準備工具。MindTap 使您，作為講師，能夠靈活地使用出版商提供的材料、您自己的材料或第三方材料來創建您想要的課程。
- **更新的暢銷在線作業解決方案 -- APLIA 在 MindTap 中 -- 現在提供更多。** 第9版的問題集完全重新設計，以更緊密地對齊本版每章結尾的問題與應用問題。更新的技術現在還提供了在 iPad 上的優化移動體驗，改進了圖表工具的精確度，並為您和您的學生提供了更好的功能。

目錄大綱

Table of Contents
Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.

Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.

Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.

Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.

Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.

Part VI: THE ECONOMICS OF THE LABOR MARKET.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.

Part VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.

Part VIII: THE DATA OF MACROECONOMICS.
23. Measuring a Nation’s Income.
24. Measuring the Cost of Living.

Part IX: THE REAL ECONOMY IN THE LONG RUN.
25. Production and Growth.
26. Saving, Investment, and the Financial System.
27. The Basic Tools of Finance.
28. Unemployment.

Part X: MONEY AND PRICES IN THE LONG RUN.
29. The Monetary System.
30. Money Growth and Inflation.

Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
31. Open-Economy Macroeconomics: Basic Concepts.
32. A Macroeconomic Theory of the Open Economy.

Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
33. Aggregate Demand and Aggregate Supply.
34. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
35. The Short-Run Tradeoff between Inflation and Unemployment.

Part XIII: FINAL THOUGHTS.
36. Six Debates over Macroeconomic Policy.

目錄大綱(中文翻譯)

Table of Contents

Part I: INTRODUCTION.

1. Ten Principles of Economics.

2. Thinking Like an Economist.

3. Interdependence and the Gains from Trade.



Part II: HOW MARKETS WORK.

4. The Market Forces of Supply and Demand.

5. Elasticity and Its Application.

6. Supply, Demand, and Government Policies.



Part III: MARKETS AND WELFARE.

7. Consumers, Producers, and the Efficiency of Markets.

8. Applications: The Costs of Taxation.

9. Application: International Trade.



Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.

10. Externalities.

11. Public Goods and Common Resources.

12. The Design of the Tax System.



Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.

13. The Costs of Production.

14. Firms in Competitive Markets.

15. Monopoly.

16. Monopolistic Competition.

17. Oligopoly.



Part VI: THE ECONOMICS OF THE LABOR MARKET.

18. The Markets for the Factors of Production.

19. Earnings and Discrimination.

20. Income Inequality and Poverty.



Part VII: TOPICS FOR FURTHER STUDY.

21. The Theory of Consumer Choice.

22. Frontiers in Microeconomics.



Part VIII: THE DATA OF MACROECONOMICS.

23. Measuring a Nation’s Income.

24. Measuring the Cost of Living.



Part IX: THE REAL ECONOMY IN THE LONG RUN.

25. Production and Growth.

26. Saving, Investment, and the Financial System.

27. The Basic Tools of Finance.

28. Unemployment.



Part X: MONEY AND PRICES IN THE LONG RUN.

29. The Monetary System.

30. Money Growth and Inflation.



Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.

31. Open-Economy Macroeconomics: Basic Concepts.

32. A Macroeconomic Theory of the Open Economy.



Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.

33. Aggregate Demand and Aggregate Supply.

34. The Influence of Monetary and Fiscal Policy on Aggregate Demand.

35. The Short-Run Tradeoff between Inflation and Unemployment.



Part XIII: FINAL THOUGHTS.

36. Six Debates over Macroeconomic Policy.

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