Behavioural Business: The Psychology of Decisions in Economy, Business and Policy Contexts

Dr Ananta Neelim is a Senior Lecturer in Economics at the University of Tasmania. His research focuses on how social institutions shape and affect the behaviour of individuals in social, economic and business interactions. He has successfully published his work in economics journals such as the Journal of Economic Behaviour and Organization, and Economics Letters. In addition, Ananta has extensively worked with the industry on multiple projects and has provided consultancy services to Plan International, World Bank, International Organization for Migration, Swiss Development Corporation and the Consumer Policy Research Centre.

Dr Janneke Blijlevens is a Senior Lecturer in Design Thinking and Experimental Methods in the marketing discipline at RMIT University. With a master's in psychology, a PhD in consumer behaviour and design, and work experience in both design and business schools her research is truly interdisciplinary. Janneke uses her ability to understand different ways of thinking to design innovative solutions to complex societal and business problems. Her approach uses behavioural insights obtained in both qualitative and quantitative research to affect positive behaviour change in society. Her research covers areas such as product (design) perception and evaluation by consumers, the social roles that products can play to consumers, how to design products for social change, and psychological factors influencing the adoption of highly innovative products by consumers. She has published in top-tier academic journals such as Psychology, Marketing and Economics, International Journal of Design, Journal of Psychology in Aesthetics, Creativity, and Arts, Journal of Design, Business and Society and the Journal of Behavioural and Experimental Methods. You may know her best through her recent behavioural impact project: Sans Forgetica, a font to remember (sansforgetica.rmit).

Dr Meg Elkins is a Senior Lecturerin economics at RMIT University. She is a behavioural and applied economist with research interests in culture and information bias. Her work is published in high-quality journals such as The Journal of Development Studies, Nonprofit and Voluntary Sector Quarterly, and the Journal of Cultural Economics. Meg has led project teams investigating the economic impact of the arts for the City of Melbourne, and she has also worked with the Internationally renowned Busking Project to use behavioural insights to help increase online donations for buskers. Meg is a regular commentator on TV, print and radio providing a behavioural economics lens to the issues of the day.

Dr. Ananta Neelim是塔斯馬尼亞大學經濟學高級講師。他的研究專注於社會制度如何塑造和影響個人在社會、經濟和商業互動中的行為。他的研究成果已成功發表在經濟學期刊，如《經濟行為與組織期刊》和《經濟學快報》。此外，Ananta曾與多個項目合作並為Plan International、世界銀行、國際移民組織、瑞士發展合作署和消費者政策研究中心提供顧問服務。

Dr. Janneke Blijlevens是RMIT大學市場學科中設計思維和實驗方法的高級講師。她擁有心理學碩士學位、消費者行為和設計的博士學位，並在設計和商學院擁有工作經驗，她的研究真正跨學科。Janneke利用自己理解不同思維方式的能力，設計創新解決方案來應對複雜的社會和商業問題。她的方法利用定性和定量研究所獲得的行為洞察，以影響社會中的積極行為改變。她的研究涵蓋產品（設計）在消費者中的知覺和評估，產品對消費者的社會角色，如何設計產品以實現社會變革，以及影響消費者對高度創新產品採用的心理因素。她的研究發表在頂尖學術期刊，如《心理學》、《市場學和經濟學》、《設計國際期刊》、《美學、創造力和藝術心理學期刊》、《設計、商業和社會期刊》和《行為和實驗方法期刊》。你可能最熟悉她最近的行為影響項目：Sans Forgetica，一種用於記憶的字體（sansforgetica.rmit）。

Dr. Meg Elkins是RMIT大學經濟學高級講師。她是一位行為和應用經濟學家，研究興趣包括文化和信息偏見。她的研究成果已發表在高質量期刊，如《發展研究期刊》、《非營利和志願部門季刊》和《文化經濟學期刊》。Meg帶領項目團隊研究藝術對墨爾本市的經濟影響，並與國際知名的街頭藝人項目合作，利用行為洞察幫助增加街頭藝人的網上捐款。Meg經常在電視、印刷媒體和廣播中發表評論，以行為經濟學的角度闡述當今的問題。