Marketing and Smart Technologies: Proceedings of Icmarktech 2019
暫譯: 行銷與智慧科技：2019年Icmarktech會議論文集

本書包含於2019年11月27日至29日在葡萄牙邁亞的Maieutica學術校園（邁亞大學研究所及邁亞理工學院）舉行的國際行銷與技術會議（ICMarkTech 2019）上發表的選定論文。內容涵蓋了應用於行銷的人工智慧、行銷中的虛擬與擴增實境、商業智慧資料庫與行銷、資料探勘與大數據、行銷資料科學、網路行銷、電子商務與虛擬商務、社交媒體與網路、地理行銷與物聯網、行銷自動化與內部行銷、應用於行銷的機器學習、客戶資料管理與客戶關係管理（CRM）、以及神經行銷技術等最新前沿研究。

Álvaro Rocha holds the title of an Honorary Professor, D.Sc. in Information Science, Ph.D. in Information Systems and Technologies, M.Sc. in Information Management, and B.C.S. in Computer Science. He is a Professor of Information Systems at University of Coimbra, researcher at CISUC (Centre for Informatics and Systems of the University of Coimbra), and a collaborator researcher at LIACC (Laboratory of Artificial Intelligence and Computer Science) and at CINTESIS (Center for Research in Health Technologies and Information Systems). He is also President of AISTI (Iberian Association for Information Systems and Technologies), Chair of IEEE Portugal Section Systems, Man, and Cybernetics Society Chapter, Editor-in-Chief of JISEM (Journal of Information Systems Engineering & Management), and Editor-in-Chief of RISTI (Iberian Journal of Information Systems and Technologies). Moreover, he has acted as Vice-Chair of Experts in the Horizon 2020 of the European Commission, as Expert in the Ministry of Education, University and Research of the Government of Italy, and as Expert in the Ministry of Finance of the Government of Latvia.

José Luís Reis holds a Ph.D. in Technologies and Information Systems from the University of Minho and a Professor with the title of specialist in Management and Administration by IPAM - Porto. He is a Professor at ISMAI, IPAM, and as a Guest Professor at the Catholic Porto Business School. It carries out activities in the areas of training and information systems and technologies in various organizations, coordinating various national and international projects in the areas of information management, applied marketing, and strategic regional planning. He is the author of scientific papers and articles in the fields of information systems modeling, multimedia, gamification, and data mining. He is the author and co-author of several books, namely "Personalization in Marketing - Technologies and Information Systems,"Marketing in agri-food - fundamentals and case studies" and "Gamification Model for SMEs.

Marc K Peter holds doctorate from CSU Sydney, an Executive M.B.A.from UAS Bern/Babson College/PKU Beijing, and a Master of Marketing from the University of Basel. He is a Fellow of both the British Computer Society and the Chartered Institute of Marketing. At the FHNW School of Business, he is building and leading the Competence Center for Digital Transformation in Olten, Switzerland. His research and teaching focuses are digital transformation, digital marketing, and cybersecurity. Before joining FHNW, he held management positions at Swiss bank PostFinance, eBay International, E*TRADE Australia, and LexisNexis in the areas of strategy, technology, sales, and marketing in Europe and Asia-Pacific.

Zorica Bogdanovic holds Ph.D and is an Associate Professor at Faculty of Organizational Sciences, University of Belgrade, Serbia. She teaches subjects in the areas of e-business and e-business technologies on B.Sc., M.Sc., and Ph.D. studies. Her professional and scientific interests include e-business Internet marketing, Internet technologies, and Internet of things. Results of her researches have been published in many well-known international journals and conference proceedings. She is member of IEEE and secretary of IEEE Computer Chapter CO 16. She is in Chair of seminar of IEEE Computer Chapter CO 16. She is in Chair of the summer school "E-business technologies" at Faculty of Organizational Sciences since 2014. Since 2016, she is in Chair of Center for Internet of things, and since 2017, she is the Head of Department of e-business at Faculty of Organizational Sciences.

Álvaro Rocha 擁有榮譽教授、資訊科學博士（D.Sc.）、資訊系統與技術博士（Ph.D.）、資訊管理碩士（M.Sc.）及計算機科學學士（B.C.S.）的頭銜。他是科英布拉大學資訊系統的教授，並在科英布拉大學的資訊與系統中心（CISUC）擔任研究員，同時也是人工智慧與計算機科學實驗室（LIACC）及健康技術與資訊系統研究中心（CINTESIS）的合作研究員。他還擔任伊比利亞資訊系統與技術協會（AISTI）會長、IEEE 葡萄牙分會系統、人與控制論學會章的主席、《資訊系統工程與管理期刊》（JISEM）及《伊比利亞資訊系統與技術期刊》（RISTI）的主編。此外，他曾擔任歐洲委員會Horizon 2020的專家副主席、意大利政府教育、大学与研究部的專家，以及拉脫維亞政府財政部的專家。

José Luís Reis 擁有米尼霍大學的技術與資訊系統博士學位，並在波爾圖的IPAM擔任管理與行政專家教授。他是ISMAI、IPAM的教授，並在天主教波爾圖商學院擔任客座教授。他在多個組織中從事培訓及資訊系統與技術的活動，協調多個國內外項目，涵蓋資訊管理、應用行銷及區域戰略規劃等領域。他在資訊系統建模、多媒體、遊戲化及數據挖掘等領域發表了多篇科學論文和文章。他是幾本書的作者和合著者，包括《行銷中的個性化 - 技術與資訊系統》、《農產品行銷 - 基礎與案例研究》和《中小企業的遊戲化模型》。

Marc K Peter 擁有悉尼大學的博士學位、來自伯恩應用科技大學/巴布森學院/北京大學的高階工商管理碩士（Executive M.B.A.），以及巴塞爾大學的行銷碩士學位。他是英國計算機學會和特許行銷學會的會員。在FHNW商學院，他正在瑞士奧爾滕建立並領導數位轉型能力中心。他的研究和教學重點包括數位轉型、數位行銷和網絡安全。在加入FHNW之前，他曾在瑞士銀行PostFinance、eBay International、E*TRADE Australia和LexisNexis擔任管理職位，負責歐洲和亞太地區的策略、技術、銷售和行銷。

Zorica Bogdanovic 擁有博士學位，並在塞爾維亞貝爾格萊德大學的組織科學學院擔任副教授。她教授電子商務及電子商務技術等領域的課程，涵蓋學士、碩士及博士學位的學習。她的專業和科學興趣包括電子商務網絡行銷、網絡技術及物聯網。她的研究成果已發表在許多知名的國際期刊和會議論文集中。她是IEEE的成員，並擔任IEEE計算機章CO 16的秘書。自2014年以來，她擔任IEEE計算機章CO 16的研討會主席。自2016年起，她擔任物聯網中心的主席，自2017年起，她是組織科學學院電子商務系的系主任。