互聯網營銷師——平臺管理員

項目一 宣傳準備····························································································1
（五級）任務一 網絡搜索工具使用方法··························································1
（五級）任務二 產品圖文信息發布技巧··························································7
（四級）任務三 產品宣傳素材及計劃制訂······················································13
（四級）任務四 數據監控方案的主要內容······················································20
（四級）任務五 音視頻轉碼的方法·······························································23
（三級）任務六 第三方資源庫的建立方法······················································24
（三級）任務七 投入產出比的測算方法·························································25
習題········································································································28
項目二 設備、軟件和材料準備·········································································29
（五級）任務一 硬件安裝與調試方法····························································29
（五級）任務二 軟件下載與安裝方法····························································36
（五級）任務三 道具、場地選擇方法····························································44
（四級）任務四 設備搭建與聯調方法····························································46
（三級）任務五 設備檢測標準與方法····························································49
習題········································································································51
項目三 風險評估···························································································53
（五級）任務一 斷網、斷電等故障的解決方法················································53
（五級）任務二 營銷過程中法律、法規的風險判斷方法····································57
（四級）任務三 團隊協作風險的預判方法······················································62
（四級）任務四 風險應對計劃的制訂方法······················································64
（四級）任務五 設備、技術等故障的排除方法················································66
（三級）任務六 風險管理獎懲制度的主要內容················································67
（三級）任務七 風險防控方案的評估方法······················································69
習題········································································································71
項目四 技術支持···························································································72
（五級）任務一 網絡環境測試·····································································73
（五級）任務二 直播設備連接與測試····························································74
（五級）任務三 產品鏈接發布·····································································75
（四級）任務四 設備選擇的要求··································································79
（四級）任務五 直播間功能配置方法····························································84
（四級）任務六 產品素材的展示··································································86
（三級）任務七 設備管理的要求··································································91
（三級）任務八 協作規則的編寫方法····························································92
（三級）任務九 互動特效的製作方法····························································94
（三級）任務十 輿論數據的查看方法···························································103
（三級）任務十一 實時數據的提供方法························································105
習題·······································································································107
項目五 互動管理··························································································109
（五級）任務一 用戶溝通的原則及要求························································109
（五級）任務二 後台管理功能的操作方法·····················································112
（四級）任務三 互動管理規則的制定方法·····················································114
（四級）任務四 互動常見問題庫的建立方法··················································116
習題·······································································································119
項目六 售後································································································121
（五級）任務一 發貨進度查詢方法······························································121
（五級）任務二 投訴問題的處理方法···························································123
（四級）任務三 售後標準工作流程的主要內容···············································124
（三級）任務四 智能交互系統的使用方法·····················································126
（三級）任務五 售後工作報告的主要內容和撰寫技巧······································128
習題·······································································································131
項目七 復盤································································································132
（五級）任務一 營銷數據採集····································································132
（五級）任務二 營銷數據統計方法與工具·····················································135
（四級）任務三 營銷數據復核方法······························································140
（四級）任務四 營銷方案優化方法······························································142
（三級）任務五 數據維度和分析標準的制定方法············································142
（三級）任務六 數據採集操作流程的制定方法···············································145
習題·······································································································148