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商品描述
Software Product Management (SPM) is a key success factor for software products and software-intensive products. This book gives a comprehensive overview on SPM for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA(R), SPM Body of Knowledge V.2) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA(R)-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software.
商品描述(中文翻譯)
軟體產品管理（SPM）是軟體產品和軟體密集型產品的關鍵成功因素。本書為初學者提供了關於SPM的全面概述，並提供了經驗豐富的產品經理的最佳實踐、方法論和深入討論。這包括產品策略、產品計劃、參與戰略管理活動以及協調公司的功能單位。本書基於國際軟體產品管理協會（ISPMA(R)）的成果，該協會由來自工業和研究領域的一群SPM專家領導，旨在促進跨行業的軟體產品管理卓越。本書可用作基於ISPMA(R)的教育教材，並可作為對SPM感興趣的任何人的指南，因為SPM是軟體業務中最令人興奮和具有挑戰性的學科之一。
作者簡介
Hans-Bernd Kittlaus is the founder and CEO of InnoTivum Consulting (www.innotivum.com) and works as consultant and trainer for software organizations, in particular in the area of software product management. He is a founding board member and current chairman of ISPMA, and the author of numerous articles and books, a.o. "Software Product Management for Start-Ups - The ISPMA(R)-Compliant Handbook and Study Guide", Springer, 2022.
作者簡介(中文翻譯)
Hans-Bernd Kittlaus 是 InnoTivum Consulting (www.innotivum.com) 的創始人兼首席執行官，他在軟體組織中擔任顧問和培訓師，專注於軟體產品管理領域。他是 ISPMA 的創始董事會成員和現任主席，並且是許多文章和書籍的作者，其中包括《Software Product Management for Start-Ups - The ISPMA(R)-Compliant Handbook and Study Guide》（Springer，2022年）。
