Integrated Business Information Systems: A Holistic View of the Linked Business Process Chain Erp-Scm-Crm-Bi-Big Data
暫譯: 整合商業資訊系統:連結商業流程鏈的全觀 ERP-SCM-CRM-BI-大數據

Gronwald, Klaus-Dieter

  • 出版商: Springer
  • 出版日期: 2020-07-21
  • 售價: $3,750
  • 貴賓價: 9.5$3,563
  • 語言: 英文
  • 頁數: 177
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3662598108
  • ISBN-13: 9783662598108
  • 相關分類: 大數據 Big-data
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Customer Relationship Management (CRM), Business Intelligence (BI) and Big Data analytics (BDA) are business related tasks and processes, which are supported by standardized software solutions.

The book explains that this requires business-oriented thinking and acting from IT specialists and data scientists. It is a good idea to let students experience this directly from the business perspective, for example as executives of a virtual company in a role-playing game.

The second edition of the book has been completely revised, restructured and supplemented with actual topics such as blockchains in supply chains and the correlation between Big Data analytics, artificial intelligence and machine learning. The structure of the book is based on the gradual implementation and integration of the respective information systems from the business and management perspectives. Part I contains chapters with detailed descriptions of the topics supplemented by online tests and exercises. Part II introduces role play and the online gaming and simulation environment. Supplementary teaching material, presentations, templates, and video clips are available online in the gaming area.

The gaming and business simulation Kdibisglobal.com, newly created for this book, now includes a beer division, a bottled water division, a soft drink division and a manufacturing division for barcode cash register scanner with their specific business processes and supply chains.

商品描述(中文翻譯)

企業資源規劃(ERP)、供應鏈管理(SCM)、客戶關係管理(CRM)、商業智慧(BI)以及大數據分析(BDA)都是與商業相關的任務和流程,這些流程由標準化的軟體解決方案所支持。

本書解釋了這需要IT專家和數據科學家具備商業導向的思維和行動。讓學生從商業的角度直接體驗這一點是一個好主意,例如作為虛擬公司的高管參加角色扮演遊戲。

本書的第二版已經完全修訂、重組,並補充了實際主題,例如供應鏈中的區塊鏈,以及大數據分析、人工智慧和機器學習之間的關聯。本書的結構基於從商業和管理的角度逐步實施和整合各自的信息系統。第一部分包含詳細描述主題的章節,並附有線上測驗和練習。第二部分介紹角色扮演以及線上遊戲和模擬環境。補充教學材料、簡報、範本和影片剪輯可在遊戲區域的線上獲得。

為本書新創建的遊戲和商業模擬平台 Kdibisglobal.com 現在包括一個啤酒部門、一個瓶裝水部門、一個軟飲料部門以及一個條碼收銀掃描器的製造部門,並擁有其特定的商業流程和供應鏈。

作者簡介

Klaus-Dieter Gronwald is lecturer, author, serious game developer and founder of Kdibis Learning Games. He combines teaching at various international business schools and colleges with career as a senior executive in industry developing new global sourcing strategies and advanced shared services models for IT- and engineering services in virtual teams. Klaus-Dieter Gronwald graduated from Leibniz University Hannover, in Germany, with a Masters and Ph.D. in Physics.

作者簡介(中文翻譯)

Klaus-Dieter Gronwald 是講師、作者、嚴肅遊戲開發者以及 Kdibis Learning Games 的創辦人。他將在多所國際商學院和大學的教學與在業界擔任高級主管的職業結合,專注於為虛擬團隊開發新的全球採購策略和先進的共享服務模型,特別是在 IT 和工程服務領域。Klaus-Dieter Gronwald 於德國漢諾威的萊布尼茲大學獲得物理學碩士和博士學位。