Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey
暫譯: 理解人工智慧：基礎、應用案例及企業AI旅程的方法
Kreutzer, Ralf T.
相關主題
商品描述
This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.
商品描述(中文翻譯)
這本關於人工智慧（AI）的書探討了其對個人和企業的變革潛力。書中涵蓋了AI的基本概念及其在各行各業的應用，將AI呈現為一項基礎技術，將影響生活和經濟的各個方面。作者強調了負責任使用AI的必要性，並介紹了企業利用AI潛力的「AI旅程」概念。第二版更新了最近的發展，包括大型語言模型如Aleph Alpha和ChatGPT、生成式AI、情感計算以及倫理考量。書中還討論了開源解決方案、法律框架和實際應用案例。推薦給領導者、決策者、學生、教授以及任何對理解AI未來影響感興趣的人士。
作者簡介
Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.
作者簡介(中文翻譯)
Ralf T. Kreutzer 是德國柏林經濟與法律學院（HWR）的行銷教授及行銷與管理顧問。在成為行銷教授之前，他在柏特利斯曼（Bertelsmann）、福斯汽車（Volkswagen）和德國郵政（Deutsche Post）擔任了15年的各種領導職位，並於2005年轉任行銷教授。Kreutzer 教授在行銷、對話行銷、客戶關係管理（CRM）/客戶保留系統、資料庫行銷、線上行銷、社交媒體行銷、數位達爾文主義、戰略行銷及國際行銷等主題上，透過定期的出版物和演講做出了重要貢獻。他還在這些領域為國內外眾多公司提供了顧問服務。
