Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
暫譯: 顧客主導邏輯：顧客主導管理作為關係行銷的新目標

Prof. Dr. Dr. h.c. mult. Manfred Bruhn is Professor of Business Administration, in particular Marketing and Corporate Management, at the Faculty of Business and Economics at the University of Basel and Honorary Professor at the Technical University of Munich. He is also the founder and Chairman of the Board of Directors of Prof. Bruhn & Partner AG (Basel, Switzerland).
Dr. Maxim Saleschus is a postdoctoral researcher at the Faculty of Business, Economics and Social Sciences at the University of Hohenheim.
Prof. Dr. Karsten Hadwich holds the Chair of Service Management at the Institute for Marketing and Management at the University of Hohenheim. Moreover, he is the Managing Partner of Prof. Bruhn & Partner AG (Basel, Switzerland).

曼弗雷德·布魯恩教授（Prof. Dr. Dr. h.c. mult. Manfred Bruhn）是巴塞爾大學商業與經濟學院的商業管理教授，專注於行銷與企業管理，同時也是慕尼黑工業大學的名譽教授。他還是Prof. Bruhn & Partner AG（瑞士巴塞爾）的創始人及董事會主席。
馬克西姆·薩雷舒斯博士（Dr. Maxim Saleschus）是霍恩海姆大學商業、經濟與社會科學院的博士後研究員。
卡斯滕·哈德維希教授（Prof. Dr. Karsten Hadwich）擔任霍恩海姆大學行銷與管理研究所的服務管理講座教授。此外，他還是Prof. Bruhn & Partner AG（瑞士巴塞爾）的管理合夥人。