Advances in Advertising Research XIV: Harder, Better, Faster, Stronger: Advertising and Communication Between Immediacy and Sustainability
Vignolles, Alexandra, Waiguny, Martin K. J.
- 出版商: Springer Gabler
- 出版日期: 2024-08-02
- 售價: $7,750
- 貴賓價: 9.5 折 $7,363
- 語言: 英文
- 頁數: 308
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3658447125
- ISBN-13: 9783658447120
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相關主題
商品描述
This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
商品描述(中文翻譯)
本書是收錄了2023年6月在法國波爾多舉辦的第21屆國際廣告研討會（ICORIA）上發表的研究成果。來自世界各地的知名學者分享他們的知識，為廣告研究的最新發展做出貢獻。本書旨在為學術界、專業人士和學生提供參考。
作者簡介
Alexandra Vignolles is Associate Professor of Marketing at INSEEC Bordeaux and currently Dean of Academic Affairs at INSEEC. Her research addresses consumer behavior, nostalgia and retrobranding. She has published in high-ranked journals.
Martin K. J. Waiguny is Professor of Consumer Behaviour and Marketing at the IMC University of Applied Sciences Krems and currently the Academic Head of the university. His research addresses mainly our behaviour with new media like games, social media, and other entertainment formats. Furthermore, he researches children's consumer behaviour. His research is published in international marketing, management and media journals.
作者簡介(中文翻譯)
Alexandra Vignolles是INSEEC Bordeaux的市場學副教授，目前擔任INSEEC的學術事務主任。她的研究主要探討消費者行為、懷舊和復古品牌。她在高排名期刊上發表過論文。
Martin K. J. Waiguny是IMC Krems應用科學大學的消費者行為和市場學教授，目前擔任該大學的學術主管。他的研究主要關注我們對新媒體（如遊戲、社交媒體和其他娛樂形式）的行為，此外，他還研究兒童的消費者行為。他的研究發表在國際市場、管理和媒體期刊上。
