Effective Strategy Execution: Improving Performance with Business Intelligence (Management for Professionals)
暫譯: 有效的策略執行:利用商業智慧提升績效(專業管理)
Bernd Heesen
- 出版商: Springer
- 出版日期: 2014-02-22
- 售價: $3,020
- 貴賓價: 9.5 折 $2,869
- 語言: 英文
- 頁數: 244
- 裝訂: Paperback
- ISBN: 3642437680
- ISBN-13: 9783642437687
海外代購書籍(需單獨結帳)
商品描述
Turbulent times create a threat for the survival of organizations while also offering new opportunities. This book uses many examples to demonstrate how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to improved results. The book presents the three main barriers to an effective strategy execution and how they can be overcome. Creating a shared understanding of the strategy on all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM enables organizations to measure and monitor performance. The Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.
Seven Case Studies from different industries across the globe provide examples how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, City of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how the application of the introduced concepts adds a unique value.
Additional details and the free Strategy Execution Effectiveness Survey are available at: www.strategicbusinessintelligence.com
商品描述(中文翻譯)
動盪的時期對組織的生存構成威脅,同時也提供了新的機會。本書使用許多範例來展示如何透過改進的策略管理方法,結合既有的管理概念與商業智慧所提供的創新技術解決方案,來達成更好的結果。本書提出了有效策略執行的三大障礙以及如何克服這些障礙。利用價值計分卡(Value ScorecardTM)在組織的各個層級創造對策略的共同理解,並遵循策略對齊過程(Strategic Alignment ProcessTM),使組織能夠衡量和監控績效。策略對齊遙控器(Strategic Alignment Remote ControlTM)被提出作為管理者保持對其業務控制的終極工具。
來自全球不同產業的七個案例研究提供了如何改善組織績效的範例。這些案例包括戴姆勒(Daimler)、德國包裝公司(Tetra-Pak)、伍爾特(Würth)、德國聯邦就業局(Germany's Federal Employment Agency)、艾克斯-萊班市(City of Aix-Les-Bains)以及吉塞克與德弗里恩(Giesecke & Devrient)。來自迪士尼(Disney)、萬豪(Marriott)、大眾汽車(Volkswagen)、艾維斯(Avis)、聯邦快遞(FedEx)和哈拉斯(Harrahs)等組織的額外範例有助於展示所介紹概念的應用如何增添獨特價值。
更多詳細資訊及免費的策略執行有效性調查可在:www.strategicbusinessintelligence.com 獲得。