E-Commerce Strategy (Advanced Topics in Science and Technology in China)
暫譯: 電子商務策略（中國科學與技術高級主題）

Zheng Qin, Yang Chang, Shundong Li, Fengxiang Li

E-Commerce Strategy (Advanced Topics in Science and Technology in China)
  • 出版商: Springer
  • 出版日期: 2014-04-11
  • 售價: $4,750
  • 貴賓價: 9.5 折 $4,513
  • 語言: 英文
  • 頁數: 351
  • 裝訂: Hardcover
  • ISBN: 3642394132
  • ISBN-13: 9783642394133
  • 相關分類: 電子商務 E-commerce

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

E-Commerce Strategy builds awareness and sharpens readers' understanding of the key issues about e-commerce strategies. To link theory of e-commerce strategy with practice in the real world, it brings together theoretical perspectives based on academic research, integrated use of technologies and large amount of cases, especially those of China. With regard to the innovative technical standards and frameworks, it proposes strategic analysis from a technical point of view. The book is intended for postgraduate students in e-commerce and computer science as well as government officials, entrepreneurs and managers.

Prof. Zheng Qin is the Director of Software Engineering and Management Research Institute, Tsinghua University, China; Dr. Shundong Li is a Professor at the School of Computer Science, Shaanxi Normal University, China; Dr. Yang Chang and Dr. Fengxiang Li are both Research Assistants at the School of Software, Tsinghua University, China.

商品描述(中文翻譯)

《電子商務策略》提高了讀者對電子商務策略關鍵議題的認識和理解。為了將電子商務策略的理論與現實世界的實踐相連結，本書整合了基於學術研究的理論觀點、技術的綜合運用以及大量案例，特別是來自中國的案例。關於創新的技術標準和框架，本書從技術的角度提出了戰略分析。該書適合電子商務和計算機科學的研究生，以及政府官員、企業家和管理者。

鄭欽教授是中國清華大學軟體工程與管理研究所的所長；李順東博士是中國陝西師範大學計算機科學學院的教授；常揚博士和李豐翔博士均為中國清華大學軟體學院的研究助理。

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