The Web at Graduation and Beyond: Business Impacts and Developments
暫譯: 畢業後的網路：商業影響與發展

Gottfried Vossen, Frank Schönthaler, Stuart Dillon

The Web at Graduation and Beyond: Business Impacts and Developments
  • 出版商: Springer
  • 出版日期: 2017-09-05
  • 售價: $3,560
  • 貴賓價: 9.5 折 $3,382
  • 語言: 英文
  • 頁數: 292
  • 裝訂: Hardcover
  • ISBN: 3319601601
  • ISBN-13: 9783319601601

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商品描述

This book provides a comprehensive treatment of the rapidly changing world of Web-based business technologies and their often-disruptive innovations. The history of the Web is a short one.  Indeed many college graduates today were not even born when the Web first emerged. It is therefore an opportune time to view the Web as having reached the point of graduation. The Web has led to new ways in which businesses connect and operate, and how individuals communicate and socialize; related technologies include cloud computing, social commerce, crowd sourcing, and the Internet of Things, to name but a few. These developments, including their technological foundations and business impacts, are at the heart of the book. It contextualizes these topics by providing a brief history of the World Wide Web, both in terms of the technological evolution and its resultant business impacts.
 
The book was written for a broad audience, including technology managers and st

udents in higher education. It is also intended as a guide for people who grew up with a background in business administration or engineering or a related area but who, in the course of their career paths, have reached a point where IT-related decisions have become their daily business, e.g., in digital transformation. The book describes the most important Web technologies and related business applications, and especially focuses on the business implications of these technologies. As such, it offers a solid technology- and business-focused view on the impact of the Web, and balances rules and approaches for strategy development and decision making with a certain technical understanding of what goes on “behind the scenes.”

商品描述(中文翻譯)

這本書全面探討了快速變化的網路商業技術世界及其經常帶來顛覆性創新的現象。網路的歷史相對短暫。事實上，許多今天的畢業生在網路首次出現時甚至尚未出生。因此，現在正是將網路視為已達到畢業階段的適當時機。網路引領了企業連接和運作的新方式，以及個人溝通和社交的方式；相關技術包括雲端運算、社交商務、群眾外包和物聯網等。這些發展，包括其技術基礎和商業影響，是本書的核心內容。本書通過提供全球資訊網的簡要歷史，從技術演變和其所帶來的商業影響兩方面來為這些主題提供背景。

本書的讀者範圍廣泛，包括技術經理和高等教育的學生。它也旨在為那些在商業管理、工程或相關領域成長的人提供指導，這些人在職業生涯中已經達到一個IT相關決策成為日常業務的階段，例如在數位轉型中。本書描述了最重要的網路技術及相關商業應用，特別關注這些技術的商業意涵。因此，它提供了一個以技術和商業為重點的視角，探討網路的影響，並在策略發展和決策制定的規則與方法之間，平衡了一定的技術理解，讓讀者了解「幕後」發生的事情。

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