Electronic Commerce 2018: A Managerial and Social Networks Perspective (Springer Texts in Business and Economics)
暫譯: 電子商務2018:管理與社交網絡的視角(斯普林格商業與經濟學系列)

Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban

  • 出版商: Springer
  • 出版日期: 2017-11-03
  • 售價: $7,430
  • 貴賓價: 9.5$7,059
  • 語言: 英文
  • 頁數: 636
  • 裝訂: Hardcover
  • ISBN: 3319587145
  • ISBN-13: 9783319587141
  • 相關分類: 經濟學 Economy
  • 海外代購書籍(需單獨結帳)

商品描述

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people.

The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook , LinkedIn and Instagram, and the trend toward conducting EC with mobile devices.  Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company.  Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field.  Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.

商品描述(中文翻譯)

這本《電子商務》的新版本是對這一領域的領先研究生/高級本科教科書的全面更新。電子商務(EC)描述了交易如何在電子網絡上進行,主要是互聯網。它是以電子方式購買和銷售商品、服務和信息的過程。某些電子商務應用,例如在線購買和銷售股票及機票,已經達到成熟階段,甚至有些超過了非互聯網交易。然而,電子商務不僅僅是購買和銷售;它還涉及電子通信、協作和信息發現。它關乎電子學習、電子政府、社交網絡等等。電子商務對世界上相當大的一部分產生了影響,影響著企業、職業、貿易,當然還有人們。

自2014年以來,電子商務最重要的發展是社交網絡的持續驚人增長,特別是Facebook、LinkedIn和Instagram,以及使用移動設備進行電子商務的趨勢。其他主要發展是電子商務在全球的擴展,特別是在中國,您可以找到世界上最大的電子商務公司。最近,越來越多的關注集中在智能商務以及基於人工智慧的分析和大數據的使用上,以增強該領域。最後,一些新興的電子商務商業模式正在改變行業(例如,Uber和Airbnb的共享經濟模式)。2018年第九版帶來了電子商務的最新趨勢,包括智能商務、社交商務、社交協作、共享經濟、創新和移動性。