Redefining Media in the Digital Age: New Global Competitive Advantages

Paolo Sigismondi, MBA, PhD, is Clinical Professor of Communication at the Annenberg School for Communication and Journalism of the University of Southern California (USC, Los Angeles, CA, USA). His primary research and teaching interests focus on the phenomena of globalization forged by new technologies and economic forces such as multinational corporations, especially media, advertising and entertainment conglomerates, and their multifaceted economic, political, social, and linguistic impact on societies around the world. He has a background as an international executive with more than a decade of work experience in the global media and entertainment industry. His research has been presented at international conferences and published in leading academic journals. He is the author of the book The Digital Glocalization of Entertainment: New Paradigms in the 21st Century Global Mediascape and the editor of the volume World Entertainment Media: Global, Regional and Local Perspective.

Paolo Sigismondi，MBA，PhD，是南加州大學（University of Southern California, USC，洛杉磯，加州，美國）安嫩伯格傳播與新聞學院的臨床教授。他的主要研究和教學興趣集中在新技術和經濟力量（如跨國公司）所塑造的全球化現象，特別是媒體、廣告和娛樂集團，以及它們對全球社會的多面向經濟、政治、社會和語言影響。他擁有國際高管的背景，在全球媒體和娛樂產業擁有超過十年的工作經驗。他的研究曾在國際會議上發表，並發表於領先的學術期刊。他是書籍《娛樂的數位全球化：21世紀全球媒體景觀的新範式》的作者，也是卷冊《世界娛樂媒體：全球、區域和地方視角》的編輯。