Global Business Model Shift: A Comprehensive Guide to Rendanheyi (Rdhy) Implementation

Umberto Lago, Associate Professor of Economics and Business Management at the University of Bologna, holds a Ph.D. from the Imperial College of Science, Technology, and Medicine, The Management School, London (UK). A Certified Public Accountant and Auditor, he served as CEO of AIM S.p.A. and Rimini Holding S.p.A. With roles on the Boards and as a business consultant, Prof. Lago brings expertise to private and public enterprises. His career includes consultancy with Monitor Company and leadership positions in UEFA's Club Financial Control Body. An accomplished author, his book "Reinventing Giants," co-authored with William A. Fischer and Fang Liu, did not win the Thinkers 50 Award: it was nominated in a list of 8 business books, but did not win.

翁貝托·拉戈（Umberto Lago），博洛尼亞大學經濟與商業管理副教授，擁有英國倫敦帝國學院科學、技術與醫學管理學院的博士學位。他是一名註冊會計師和審計師，曾擔任AIM S.p.A.和Rimini Holding S.p.A.的執行長。作為董事會成員及商業顧問，拉戈教授為私營和公共企業帶來專業知識。他的職業生涯包括在Monitor Company的顧問工作以及在歐洲足球協會（UEFA）俱樂部財務監管機構的領導職位。作為一位成功的作者，他與威廉·A·費舍（William A. Fischer）和劉芳（Fang Liu）共同撰寫的書籍《重塑巨人》（'Reinventing Giants'）未能獲得Thinkers 50獎：該書雖然被提名為8本商業書籍之一，但最終並未獲獎。