Non-Profit Organisations, Volume I: Strategic, Managerial and Marketing Advancements
暫譯: 非營利組織,第壹卷:策略、管理與行銷進展
Thrassou, Alkis, Vrontis, Demetris, Efthymiou, Leonidas
- 出版商: Palgrave MacMillan
- 出版日期: 2024-08-04
- 售價: $7,100
- 貴賓價: 9.5 折 $6,745
- 語言: 英文
- 頁數: 275
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3031623983
- ISBN-13: 9783031623981
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相關分類:
GAN 生成對抗網絡、行銷/網路行銷 Marketing
無法訂購
相關主題
商品描述
This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society. And are increasingly pressured to balance business with social goals, inherent idiosyncratic features with management creativity, structural limitations with operational flexibility, and ethical boundaries with pragmatism; all with scarce resources but abundant determination.
The first volume explores the opportunities and challenges of non-profit organisations in the contemporary environment, elucidating current and future issues in the field, setting strategic directions, and presenting sector-wide examples and best practices. The second volume explores contextual aspects relating to the economy and industries. The third volume presents social and ethical aspects, as well as matters of sustainability, accountability and the overall wellbeing of society. The fourth and final volume examines structures and models, with an emphasis on technology.
商品描述(中文翻譯)
這本四卷本書籍從多元及跨學科的角度探討非營利組織的科學與實踐。這些組織因其在提供公共服務方面的參與而受到相當的關注,並見證了廣泛的增長。它們面臨著越來越大的壓力,需要在商業目標與社會目標之間取得平衡,將固有的特性與管理創意結合,克服結構限制與運營靈活性之間的矛盾,以及在道德界限與務實之間找到平衡;所有這一切都在資源稀缺但決心充沛的情況下進行。
第一卷探討當代環境中非營利組織的機遇與挑戰,闡明該領域當前及未來的問題,設定戰略方向,並呈現行業範圍內的範例與最佳實踐。第二卷探討與經濟及產業相關的背景因素。第三卷呈現社會與倫理方面的議題,以及可持續性、問責制和整體社會福祉的問題。第四卷也是最後一卷,則著重於結構與模型,特別強調技術的應用。
作者簡介
Alkis Thrassou is a Professor at the University of Nicosia (Cyprus, EU) and holds a Ph.D. and a B.Eng. from the University of Leeds (UK), and an M.Sc.(Eng.) from the University of Nicosia (Cyprus). He is the Director of Gnosis Mediterranean Institute for Management Science, the Chief Editor of Palgrave Intersections of Business and the Sciences in Association with Gnosis MIMS, the Managing Editor of Palgrave Studies in Cross-Disciplinary Business Research in Association with EMAB, an Associate Editor of EuroMed Journal of Business, a ember of the editorial board of many scientific journals, and a Senior Research Fellow of the EuroMed Academy of Business. He has published about 300 scientific works in numerous internationally esteemed journals and books, and his works carry many thousands of peer citations. His is ranked #8 of "Best Business and Management Scientists" in Greece and Cyprus (combined), by Research.com (2024). He further retains strong ties with industry, acting also as a consultant, while holding the prominent professional qualifications of Chartered Marketer (FCIM), Chartered Construction Manager (FCIOB) and Chartered Management Consultancy Surveyor (MRICS).
Prof. Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Marketing Management at the University of Nicosia, Cyprus. He is the Founder and Editor in Chief of the EuroMed Journal of Business, an Associate Editor of the International Marketing Review, an Associate Editor of the Journal of Business Research and a Consulting Editor of the Journal of International Management. He is also the President of the EuroMed Academy of Business, which serves as an important and influential regional academy in the area of Business and Management. He has widely published hundreds of refereed journal articles and chapters, and dozens of book, and has presented numerous papers to conferences around the globe. He gave many speeches and seminars in conferences and institutions around the world. He is a fellow member and certified Chartered Marketer of the Chartered Institute of Marketing and a Chartered Business Consultant. He is also currently serving as a consultant and is a member of the board of directors to several international companies.
Leonidas Efthymiou is Associate Professor at the University of Nicosia, Cyprus (EU). Having studied at the universities of Leicester (PhD, MSc) and Derby (BA), he worked at Pearson Education and the University of Leicester, and taught online for Universities in Europe, Africa and the United States. Dr Efthymiou is Senior Researcher at Gnosis Mediterranean Institute for Management Science and has served in various key committees of the School of Business of the University of Nicosia, contributing substantially in the academic, regulatory and social development of the School, particularly in the department of Hospitality & Tourism at all levels of education, supervising also PhDs to completion. He has co-edited and published several books, articles, media reports, policy papers and encyclopaedia articles, with his research focus lying at the intersection of employment, digitisation and education. Dr Efthymiou received a number of awards, including the best PhD Thesis award, by the Academy of Management in 2011, Boston Massachusetts.
Yaakov Weber is Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel, and a graduate of the Technion, Tel Aviv University, and University of South Carolina. He is co-president of EuroMed Academy of Business and EuroMed Research Business Institute, and the editor of the European Management Review. He lectures in the fields of Mergers and Acquisitions, Strategic Alliances, Corporate Strategy, and Global Strategic Management. And has taught these at various universities in the United States, Europe and China, at graduate schools of business administration, executive programs in private and public organizations as well as at industrial associations for CEOs and Directors. He has organised many international scientific conferences, globally, and his research has been published in leading academic journals, such as Strategic Management Journal, Journal of Management, Management Science, Journal of Business Research, California Management Review, and Human Relations, among others, and has received many thousands of citations in prominent journals and books. Prof. Weber has further been senior consultant to CEOs, top executives and directors in leading companies and has conducted numerous workshops to top executives in many countries.
Riad Shams is Assistant Professor and Head of the PhD programme at the Newcastle Business School, Northumbria University, UK. He is a board member of the Northern Advanced Research Training Initiative, a fellow of the Higher Education Academy and the EuroMed Academy of Business, and associate editor of the Journal of Social Entrepreneurship. He has co-authored a core textbook, Marketing Management: Past, Present and Future, which is currently in its 4th edition. Follow-ing a cross-disciplinary approach, his research addresses environmental, societal, and managerial issues in Sustainable Marketing, Social Business, Strategic Marketing, Brand Management, Digital Marketing, and International Marketing. His research projects focus on exploring issues of societal and environmental agenda, and involve external industry partners, including non-profit organisations. He has a sustained record of highly reputable published journal papers, research chapters and books in the field of business, and he delivered keynote speeches at international academic forums and edited for world-leading and internationally prominent journals, and led academic tracks in several conferences, chairing the 17th NARTI Annual Conference in North-East England (2024).
Evangelos Tsoukatos is adjunct faculty at the University of Nicosia, Cyprus and the Hellenic Open University, Greece. He holds a B.Sc. from the "Aristotelion" University of Thessaloniki, Greece, and a Postgraduate Diploma, a M.A. and Ph.D. from Lancaster University Management School, UK. Prior to joining academia, Dr Tsoukatos had extensive experience as consultant and in senior management positions. Dr Tsoukatos holds the position of Vice President at the EuroMed Research Business Institute, he is Senior Associate Editor of the EuroMed Journal of Business (EMJB) and editorial board member in a number of international scholarly journals. His research interests are in Services Management, Quality Management, Cross-Cultural Management and Entrepreneurship. He has lectured on the topics at several universities internationally and has published widely in these fields in many prominent, peer reviewed international academic journals. He has also edited a large number of scientific books and organised major international scientific conferences in many countries. His research has been widely and substantially cited by his peers, and in leading scientific journals.
作者簡介(中文翻譯)
Alkis Thrassou 是塞浦路斯尼科西亞大學的教授,擁有英國利茲大學的博士學位和工程學士學位,以及塞浦路斯尼科西亞大學的工程碩士學位。他是Gnosis地中海管理科學研究所的主任,Palgrave商業與科學交叉期刊的主編,Palgrave跨學科商業研究的管理編輯,EuroMed商業期刊的副編輯,並且是多本科學期刊的編輯委員會成員,以及歐洲地中海商業學院的高級研究員。他在眾多國際知名期刊和書籍上發表了約300篇科學作品,並且他的作品獲得了數千次的同行引用。他在Research.com(2024)中被評為希臘和塞浦路斯(合併)「最佳商業與管理科學家」第8名。他與業界保持著密切的聯繫,同時擔任顧問,並持有特許行銷人員(FCIM)、特許建築經理(FCIOB)和特許管理顧問測量師(MRICS)的專業資格。
Prof. Demetris Vrontis 是塞浦路斯尼科西亞大學的副校長及戰略行銷管理教授。他是EuroMed商業期刊的創始人和主編,國際行銷評論的副編輯,商業研究期刊的副編輯,以及國際管理期刊的顧問編輯。他還是歐洲地中海商業學院的院長,該學院在商業與管理領域是一個重要且有影響力的區域學院。他廣泛發表了數百篇經過審核的期刊文章和章節,以及數十本書籍,並在全球各地的會議上發表了許多論文。他在世界各地的會議和機構中發表了許多演講和研討會。他是特許行銷學會的會員和認證特許行銷人員,並且是一名特許商業顧問。他目前也擔任顧問,並且是幾家國際公司的董事會成員。
Leonidas Efthymiou 是塞浦路斯尼科西亞大學的副教授。他曾在萊斯特大學(博士、碩士)和德比大學(學士)學習,曾在Pearson Education和萊斯特大學工作,並為歐洲、非洲和美國的多所大學進行線上教學。Efthymiou博士是Gnosis地中海管理科學研究所的高級研究員,曾在尼科西亞大學商學院的多個關鍵委員會中任職,對學院的學術、監管和社會發展做出了重要貢獻,特別是在各級教育的款待與旅遊系,並指導博士生完成學位。他共同編輯並出版了幾本書籍、文章、媒體報告、政策文件和百科全書文章,研究重點在於就業、數位化和教育的交集。Efthymiou博士曾獲得多項獎項,包括2011年波士頓麻薩諸塞州管理學院頒發的最佳博士論文獎。
Yaakov Weber 是以色列Rishon LeTsiyon管理學院商業研究中心的主任,並且是以色列理工學院、特拉維夫大學和南卡羅來納大學的畢業生。他是歐洲地中海商業學院和歐洲地中海研究商業研究所的共同主席,以及《歐洲管理評論》的編輯。他在併購、戰略聯盟、企業策略和全球戰略管理等領域授課,並在美國、歐洲和中國的多所大學教授這些課程,涵蓋商業管理研究生院、私營和公共組織的高管課程,以及針對首席執行官和董事的行業協會。他組織了許多國際科學會議,並且他的研究已發表在《戰略管理期刊》、《管理期刊》、《管理科學》、《商業研究期刊》、《加州管理評論》和《人際關係》等領先的學術期刊上,並在知名期刊和書籍中獲得了數千次引用。Weber教授還擔任多家領先公司的首席執行官、高層管理人員和董事的高級顧問,並在許多國家為高層管理人員舉辦了多次研討會。
Riad Shams 是英國諾森比亞大學紐卡斯爾商學院的助理教授及博士課程負責人。他是北方高級研究培訓倡議的董事會成員,高等教育學院和歐洲地中海商業學院的研究員,以及《社會企業期刊》的副編輯。他共同編寫了一本核心教科書《行銷管理:過去、現在與未來》,目前已進入第4版。採用跨學科的方法,他的研究涉及可持續行銷、社會企業、戰略行銷、品牌管理、數位行銷和國際行銷中的環境、社會和管理問題。他的研究項目專注於探索社會和環境議程的問題,並涉及外部行業夥伴,包括非營利組織。他在商業領域發表了大量高聲望的期刊論文、研究章節和書籍,並在國際學術論壇上發表了主題演講,為世界領先的國際期刊編輯,並在幾個會議中主導學術專題,主持2024年在英國東北部舉行的第17屆NARTI年會。
Evangelos Tsoukatos 是塞浦路斯尼科西亞大學和希臘希臘公開大學的兼任教員。他擁有希臘塞薩洛尼基「亞里士多德」大學的學士學位,以及英國蘭卡斯特大學管理學院的研究生文憑、碩士和博士學位。在進入學術界之前,Tsoukatos博士在顧問和高級管理職位上擁有豐富的經驗。Tsoukatos博士擔任歐洲地中海研究商業研究所的副總裁,是EuroMed商業期刊(EMJB)的高級副編輯,並在多本國際學術期刊的編輯委員會中任職。他的研究興趣包括服務管理、品質管理、跨文化管理和創業。他在多所國際大學講授這些主題,並在許多知名的同行評審國際學術期刊上廣泛發表相關研究。他還編輯了大量科學書籍,並在多個國家組織了大型國際科學會議。他的研究已被同行廣泛引用,並在領先的科學期刊上發表。