Advances in Digital Marketing and Ecommerce: Fifth International Conference, 2024

Martínez-López, Francisco J., Martinez, Luis F., Brüggemann, Philipp

Advances in Digital Marketing and Ecommerce: Fifth International Conference, 2024
  • 出版商: Springer
  • 出版日期: 2024-06-20
  • 售價: $7,850
  • 貴賓價: 9.5 折 $7,458
  • 語言: 英文
  • 頁數: 318
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031621344
  • ISBN-13: 9783031621345
  • 相關分類: 行銷/網路行銷 Marketing

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作者簡介

Francisco J. Martínez-López is Professor of Business Administration at the University of Granada in Spain.

Luis F. Martinez is Associate Professor of Marketing and Behavioral Science at Nova School of Business & Economics, Nova University Lisbon, Portugal.

Philipp Brüggemann is Postdoctoral Researcher at the University of Hagen, Germany.

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