66 Simple Rules for Entrepreneurs: A Roadmap for Improved Performance

這本開放存取的書籍是你成功創業的通行證！學習實用的技巧，更像一位企業家思考，發現機會，建立關鍵關係，講述引人入勝的故事，並發展你的事業。揭開克服挑戰、管理壓力和在充滿變動的創業世界中做出決策的秘訣。無論你是經驗豐富的企業家還是初出茅廬，這些直接的工具將引導你在複雜的創業環境中取得成功。告別繁重的決策，迎接簡化的創業夢想之路！

Dean A. Shepherd is Ray and Milann Siegfried Professor of Entrepreneurship at the Mendoza College of Business at Notre Dame University, USA. He investigates the decision-making involved in leveraging cognitive and other resources to act on opportunities, responding with resilience to adversity, learning from experimentation (including failure), and the dark side of entrepreneurship. He is Fellow of the Academy of Management. He is past Editor-in-Chief of the Journal of Business Venturing. He has authored over 20 books and 180 publications in top management and entrepreneurship journals with over 80,000 Google cites.

Holger Patzelt is Professor of Entrepreneurship at Technical University of Munich, Germany. He conducts research on business ventures, strategic entrepreneurship, and start-up failure. His work covers both psychological aspects, such as cognition and decision-making by entrepreneurs, and economic factors, such as the behavior and success of entrepreneurial organizations.

Nicola Breugst is Professor of Entrepreneurial Behavior at Technical University of Munich, Germany. She focuses on the people side of entrepreneurship. Specifically, she focuses on entrepreneurial cognition, motivation, and affect and explores how these phenomena shape and are shaped by the entrepreneurs' social relationships, for example, with cofounders, employees, and feedback providers.

Dean A. Shepherd是美國聖母大學Mendoza商學院的Ray和Milann Siegfried企業家學教授。他研究在利用認知和其他資源來行動機會、在逆境中具有彈性回應、從實驗（包括失敗）中學習以及企業家精神的負面面向所涉及的決策過程。他是管理學院學會的會士，曾任《商業創業期刊》的主編。他已經撰寫了20多本書和180篇發表在頂尖管理和企業家精神期刊上的論文，並在Google上獲得了超過80,000次引用。

Holger Patzelt是德國慕尼黑工業大學的企業家學教授。他的研究涉及商業創業、戰略企業家精神和創業失敗。他的工作涵蓋了心理學方面，如企業家的認知和決策，以及經濟因素，如創業組織的行為和成功。

Nicola Breugst是德國慕尼黑工業大學的企業行為學教授。她專注於企業家精神的人性方面。具體而言，她關注企業家的認知、動機和情感，並探索這些現象如何塑造並受到企業家與共同創辦人、員工和反饋提供者等社會關係的影響。